Michael Dell / "Dell computers"

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Michael Della's innovative activity was not limited to creation of the enterprise based on direct sales of personal computers collected under the order. Presiding at the company, it surprises colleagues and competitors with boldness and novelty of decisions. The history of its success - telling argument against extended, especially in our country, sights, that the increasing statuses in the world is a result of a deceit, swindle, a robbery and even violence.

Michael Della's innovative activity was not limited to creation of the enterprise based on direct sales of personal computers collected under the order. Presiding at the company, it surprises colleagues and competitors with boldness and novelty of decisions. The history of its success - telling argument against extended, especially in our country, sights, that the increasing statuses in the world is a result of a deceit, swindle, a robbery and even violence.

Michael Dell was born on February, 23rd, 1965 in Houston, in a family belonging to the American middle class. The father, Alexander Dell, worked ortodontom - its earnings together with the income of his wife Lorrejn, mother Michael working as the broker, have allowed a family to rise to the uppermost border of middle class. Michael since early years heard behind a dining table of discussion of the parents concerning a status of economy, a rate of inflation, discount rates and about what favorable possibilities for purchase of actions are created by this or that event or a situation. Thus, in the childhood Michael has understood, that for success in business it is important to use favorable possibility.

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When Dell studied in the second class has begun own business - sold sweets. In the third class he has seen advertising of the company offering fast and guaranteed reception of the diploma about secondary education in one their magazines, and has decided to write the demand. After some weeks the call to a door was distributed. The visitor - the respectable lady, has arrived to family Dellov to agree with the bearer of the demand "Mr. Michael Delom" about a diploma kind, ways of payment and other boring adult details. "Mr. Michael Dell" who has appeared, to immense surprise of the lady, the eight-year boy, easy and seriously tried to explain to it why he would wish to pass the senior classes of high school - important issues in a life supposedly and so suffices …

Sunny day of 1977 Alexander Dell with three sons have gone on the sea polovit fish. Seniors caught, and younger Michael sat ashore, patiently weaving from lesy the intricate tackle, capable to bear at once tens hooks. Wise adults chuckled at it - a pier, that you, Michael, are engaged in nonsense, we after all have arrived not to work, and to have a rest, and all the same it will turn out nothing. Obstinate Michael believed, that to it is more visible. It has finished already by a dinner. Nevertheless, when time has come to leave, it has appeared, that it has caught some fish most than the others, together taken. Since then in any vital circumstances Dell follows a rule: «If it seems to you, that any idea is good, by all means try it in practice».

At twelve years age he has realised for the first time and has estimated advantages of conducting business without intermediaries. At that time Michael took a great interest in a collecting of stamps. To have means for their acquisition it it was arranged with the messenger in the nearest Chinese small restaurant. Seriously concerning the hobby, Michael has started to read magazines on philately. Soon its attention was involved with that fact, that the prices for stamps become all above and above. Having recollected that was spoken at his place about search of favorable possibilities, Michael has decided to study a situation. The region economy was those years on lifting, and among collectors high activity also was observed. Michael has come to conclusion, that the prices for stamps will grow and further, and he should think up how to use the presented favorable possibility.

Usually it got stamps at the auction which organizers took quite good commission fee for the services. Michael has thought, that instead of paying to auctioneers for possibility to buy through them stamps, it can organise the auction and as, under its forecast, stamps will continue to grow in the price the lack of buyers will not be. As a result he learns about stamps even more and can simultaneously receive a commission for the process organisation. And Michael Dell has started realisation of the business project first in the life. He has agreed with familiar philatelists that they will pass it to the commission a part of stamps from the collections. Then, having printed one finger on a typewriter the 12-page catalogue, it has given in local philatelic magazine the announcement under heading - «Stamps Della». To the considerable surprise Michael has earned on this business of 2000 dollars.

Dell studied in a class with profound studying of mathematics and often participated in the mathematical Olympic Games. Therefore it is no wonder, that he has taken a great interest in computer facilities. Michael regularly read specialised editions on computer subjects and saved money for purchase of the popular personal computer most at that time - Apple II. However, after on it pjatnadtsatiletie parents have presented to it such car, it, hardly having put it at itself(himself) in a room, there and then has completely disassembled. To anger of father Michael there was no limit. Those days Apple cost very expensively, and he has considered, that Michael has broken the computer and cannot collect it any more. Michael would not like to find out, how this car works.

A year later Michael Dell again could make out favorable possibility for successful commerce. When to it 16 years were executed, it during summer vacations was arranged to work as the distributor of a subscription to the local newspaper «Houston the Post». In those days newspaper edition gave to the distributors lists where telephone numbers of new subscribers of a city telephone system have been printed. Distributors should ring round such subscribers and offer them a subscription. Michael then was surprised with a similar method of search of new clients, as they say, "at random".

Talking by phone with potential subscribers, he has noticed, that exists two categories of people which almost always buy a subscription to the newspaper "Post". They are a newly-married couple and those who recently have got habitation in Houston or its vicinities. Dell has asked itself a question: whether «There is a way which would allow to find such people and not to waste time on the others?»

Having been engaged in searches of the answer to this question, Michael has found out, that wishing to marry in the State of Texas should address in local authority and receive there the permission to marriage registration. Thus newly married it is necessary to inform the address on which they intend in common to live after wedding. For the money it has employed friends who got for it names and ñâåæåîáðó÷èâøèõñÿ addresses. Michael brought them in the computer and sent to each pair personal, instead of the typical letter, offering as a wedding gift a free subscription to two weeks. Michael has found out also, that certain firms keep account the persons who have taken the hypothecary credit. Under these lists it was possible to identify easily and those who has lodged recently in area of Houston.

Meanwhile, the summer has ended for a long time, but he continued to be engaged in subscription sale, spending on it the days off and time after school employment. Demands for a subscription arrived to it in thousand. Once at school teacher Michael on economy has given the task to fill the sample of the tax declaration where it was necessary to specify the incomes for last year. Being based on those sums of commission fee which it has received from subscription sale, Michael has specified the income at a rate of 18 000 dollars. In the beginning the teacher has decided, that he has by mistake added a superfluous zero. When Michael has told, that no error is present, it has been simply shocked. The income of its pupil for some months has appeared most than its annual salary.

The earned money has gone on purchase ÂÌW (at this time the European cars in the USA were the big rarity). The seller of cars has lost speech gift when the young fellow has pulled out from a pocket all sum cash.

On parents, however, all it has not made due impression. University and medical career - here to you and all skaz! Next year Dell has registered in biological faculty of the Texas state university in the city of Austin.

At university Michael the first time regularly attended lectures and carried out homeworks, but he dreamt absolutely of other.

In 1981 IBM has entered the market with the first personal computer (PC) which was more powerful than model Apple and besides had applied programs for business. And though at Della was not while sufficient experience and knowledge of business, nevertheless, he has felt, that the business world will give the preference to this computer.

The idea to open own business did not leave it.

Fortunately at the Texas university not so strictly watched that students after employment and consequently Dell at leisure began to collect and modernise "personalki" IBM do. Students thirsted to join the world of high technologies, but dealers tore up a fantastic sum for a subject of a cult. «Simple enough model, - recollected later Dell, - cost about four thousand dollars. For the sold car the dealer sent back in IÂÌ 2500.»

Dell knew, that IÂÌ demands from dealers to carry out monthly norm on the personal computer sales, often exceeding that quantity which they really could sell. He also knew, that months to hold in a warehouse finished goods - pleasure not from cheap. Therefore it began to buy warehouse surpluses from dealers. In the room in the student's hostel, transformed into the improvised workshop, it modified ready cars, attaching to them additional accessories (or, on the contrary, something cleaning), - inquiries of the market were known to it not by hearsay.

Michael has placed in newspapers advertising, offering the «optimised under the user» computers under the price for 15 percent below the retail. Soon he with success sold computers to businessmen, privately practicing doctors and legal firms. The luggage carrier of its magnificent car served as a warehouse, and its room in a campus has taken definitively uninhabited form.

In the meantime, hearings that Michael is engaged at university at all in study, and something absolutely extraneous have reached his parents. Those have paid to Michael unexpected visit and have found out, what even per capita in its room is chock filled computers. Dell has dumbfounded parents two statements - that he is engaged in computer business and, besides, considers, that employment at university only interfere with it.

- I wish to base the own company, - the future multibillionaire has told.

- What exactly are you going to to do? - The father has asked.

- To compete with IÂÌ. - the answer has followed.

Having returned to Austin, Dell has risked all savings and has based Dell Computer Sogr. It happens on May, 3rd, 1984. He was 19 years old.

Dell still specialised on direct marketing of personal computer IVM to which he added those "navoroty" that were fashionable among users at present. Philosophy Dell has already developed: «Sell to the user not that that is necessary for it was overlooked in a warehouse, and. And is cheaper, than others». Thereby Dell if did not delete from production concept "warehouse" translated it from a key position to the insignificant. In process of occurrence of orders Dell searched for the necessary spare parts for the equipment of each given car. As a result for the first month of job of sale have reached 180 thousand doll. For the second - already 265 thousand dollars

Anybody from whales has not paid attention to revolutionism of methods of the businessman-self-educated person. Small otvertochnaja the company does computers to order - that such, at such volumes and it is not necessary any warehouse.

After a year, in 1985, firm Dell already occupied the whole building with the area of 3000 square metres. Dell sells 1000 personal computers in a month, engages all new employees - but parts are still reserved as required, the rate of return all grows. In the American market there was a first personal computer under stamp Dell. And new model of effective construction of manufacture.

First, unlike other then manufacturers Dell gave to the buyers a refund guarantee. Secondly, it understanding that the computer not luxury, and "means of transportation" and consequently in case of breakage (such sooner or later happens practically with each computer) the user thirsts immediate service. Therefore on products Dell guaranteed instant service next day after breakage and has introduced a round-the-clock free line for users that they could talk directly to computer experts. 90 percent of "breakages", on statement Della, are liquidated after five-minute telephone consultation of the knowing person.

And in 1986 company Dell has presented the most high-speed in the market the personal computer with clock frequency of 12 MHz. Same year the company sales volume has reached 1 million dollars a day!

Dell became the pioneer as well in the field of commercial use of the Internet at sale of computers. And today she is the conventional leader of electronic commerce, whose sales volume through the Internet reaches 17 million dollars a day. Michael Della's achievements repeatedly differed the most prestigious ranks, among which - the Businessman of year and the Managing director of year. It became the youngest in history the head of the company which have been switched on in list Fortune 500.