Adriano Olivetti / "Olivetti"

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Firm Olivetti has been opened in 1908 in Italy Kamillo Olivetti, as the specialised enterprise for manufacture of typewriters. The enterprise made 4000 typewriters in a year, on the average on each worker it was necessary on 10 machines in a year.

Firm Olivetti has been opened in 1908 in Italy Kamillo Olivetti, as the specialised enterprise for manufacture of typewriters. The enterprise made 4000 typewriters in a year, on the average on each worker it was necessary on 10 machines in a year.

In 1924 dvadtsatitrehletny Adriano has arrived on factory of the father.

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Company "Golden Age" is connected with his name. Olivetti was in own way the businessman-revolutionary. At checkpoints Olivetti tablets «the Person - more than simply working» hung. At the observer does not remain doubts that before it of factory for which the person is more important than profit.

Not smaller value Andriano gave to innovations and thanks to it easily left contenders behind. Development of manufacture, technologies and ways of the organisation of work was a reference point for Olivetti and its enterprises.

Especially fruitful for the company there were 1950th years. Have for the whole world glorified Olivetti typewriter Lettera 22 (it many known reporters and war correspondents «used) and schetnyj device Divisumma. These Italian devices became a nation symbol.

Far-sighted Olivetti the first in Italy has accepted a call thrown by electronics. In 1952 it has opened small laboratory in Connecticut, and in 1955 has decided to base nearby to Pisa the centre of scientific researches in the field of electronics.

In 1958, firm Olivetti already totaled five factories in Italy and five abroad, and let out on six typewriters in a minute. And the standard of living of workers Olivetti was on 80 % above, than at their colleagues at other enterprises of branch.

In 1959 the centre of scientific researches has presented the electronic calculator first in Italy. It has appeared with very small delay after in 1957 German company Siemens has presented the first transistor computer, and in 1958 creation of similar technology declared American IBM.

Is inenie, that by the true predecessor of the first personal computer (created in 1976 founders Apple Steve Jobs and Steve Voznjakom), its analogue on a configuration calculator Olivetti-101 developed by engineer Perdzhordzho Perotto can be named. It has been presented for the first time as the desktop computer in pavilion of office technics at the New York exhibition of 1965. The device was capable to make difficult calculations for short time. Visitors of an exhibition surprised, that in absolutely small machine the printing device deducing on special cards results of calculations, the adaptation for reading of punched cards and the memory, capable to store the information on metal rings find room.

The administration did not assign special hopes of the future of this invention, and it has appeared the big error of management Olivetti which has affected the future of the company. Heads Olivetti refused to accept seriously the assumption, that computers can become accessible to a wide range of consumers, and not just large corporations. There was nobody to overpersuade them - Adriano Olivetti has broken a paralysis, and he has died in 1960.

In 1964 family Olivetti has made decision to open the capital to group of the Italian banks and the industrial enterprises where have entered, in particular, Fiat and Mediobanca. Thanks to inflow of new money to 1970th years Olivetti has directed to electronics considerable investments, but the reshaping went with the big work. By the end of decade the company financial position became critical. In 1978 president Olivetti Karlo de Benedetti under the full responsibility has enclosed means in group Ivrea which was engaged in power mechanical engineering, has finished process of reorientation Olivetti on electronics and has provided financial improvement of the company.

In 1980th years Olivetti has made some commercial acquisitions, has entered numerous international agreements and has dared at rather risky placing of capitals. Some transactions had rather essential value for the company. Among them - the contract with American AT&T, the prisoner in 1983 and attached Olivetti to telecommunication business.

As a result of these actions Olivetti could expand a lineup and began to make not only typewriters, but also the COMPUTER for accounts department conducting, printers, faxes, cash registers, copy machines, and also numerous office accessories. However on the first places in the arising world market of information technologies Olivetti to be beaten out and could not.

In the early nineties Olivetti has tried happiness in sector of telecommunications. Olivetti has based company Omnitel which became the second operator of the market of a mobile communication in Italy (hardly later Omnitel it will be bought by English company Vodafone), has created telecommunication operator Infostrada and by 1998 has achieved the objective - demonopolizations of the market of the Italian telephony.

Quickly growing market of communication has appeared the suitable environment for company revival. Encouraged own successes, in 1997 Olivetti has made the choice and has refused manufacture of personal computers. The group economic situation was definitively restored, and as the large telecommunication company it has returned trust to herself from the international financial markets. However it already at all that company which was in 50th years.

Not so long ago there was merge Telecom Italia and Olivetti, as a result on the basis of Olivetti the new company under name Olivetti Tecnost was formed. Olivetti Tecnost makes calculators, typewriters, organizers, pocket computers, photocopiers, multipurpose devices, faxes, printers, in an offered ruler of printers there is even the confectionery printer Decojet 2000 using for the press special edible "paper" of various grades and taste - sugar, wafer, etc.