Alfred Dunhill / "Dunhill"

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The man «from Dunhill» is noble and ambitious, clever and active, elegant and muzhestven, it holds sacred traditions and thus is not old-fashioned, possesses exclusive taste - the aesthete still that! And a little the fetishist. The aristocrat of spirit! It improves the predilection for tobacco the ritual applying on izbrannost for smokes not when is nervous (it is destiny weak) and when it is quiet, as a lion, and tainstven, as the Buddha. Ah, yes! Still he is able to play a golf and, at least, esteems polo!

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The father since young years has attached it to family business - to manufacturing of a horse harness, saddles, body cloths, motoring maps and other subjects for riding. When Alfredu 21 year was executed, it has accepted at the father reins of government the company.

But XIX century approached the end. Left in the past and times when respectable townspeople drove about across London in crews with loshadmi in "prikidah" from Dunhill. On horizon phantoms of "steel horses» have loomed. Unlike the competitors on business, Alfred Danhill has met 1902 (when the presentation of the open car as a new vehicle has taken place) prompt expansion of the market of clothes and accessories for motorists. As is known, earlier cars had the form of an open box on four wheels, supplied only the engine, seats and a steering wheel: neither headlights, nor a roof, armature - autodriving was noncomfortable. But this "window" in the market has allowed Alfredu Danhillu to create prospering business: it delivered practically everything that the most elegant, tempted and rich motorist only could wish. To begin with the company has let out «a man's and female automobile coat from a seal». Then - raincoats-umbrellas, «the unique kind of clothes reliably protecting the driver from a wind and a rain». Has passed very few time, and in assortment Alfred Dunhills Motorities (this name has been chosen soon, after activity expansion) has appeared more than one and a half thousand accessories for motorists. From helmets and points, «allowing for half-miles to find out the road policeman even if it masks under the decent person», till automobile o'clock and little tables for picnics … Firm quickly known under the advertising slogan «Each fashionable car became equipped« Danhill motoritiz ».

The success, and together with it necessity of inflow of the new capital has come. Danhill invites the partner and some shareholders - sodirektorov. However their cooperation has lasted not for long - shareholders constantly constrained enterprise impulses Danhilla, that, eventually, has led to rupture.

Danhill became fashionable. By 1906 Alfred Dunhill Motorities became the best in the United Kingdom the company on manufacture and sale of automobile accessories, its assortment made 1500 names to which also own car - «Tweenie» later was added. The thin scent on possible requirements of the client was combined in him with congenital sense of humour and irrepressible energy. The new, unexpected goods fill up the list of products offered by firm, but especially it is necessary to note "automobile" pipes Dunhill which had special peaks for protection against a wind. Henceforth gentlemen could smoke in the pleasure, and itself Alfred Danhill "was ill" with tobacco and everything literally, that with it is connected. Other history … since then begins

When Alfred Danhill has opened first shop Duke Street in 1907, it the little differed from other London businessmen containing similar "points" on sale of tobacco and tobacco accessories. But it only in the beginning. Having inspected counters of the tobacco market, Danhill has understood, that quality of presented production essentially differs from its own understanding of standards.

Not having found the supplier who would provide sufficient quality, Danhill has opened the factory on manufacturing of tubes. By 1912 of a tube "Danhill" have already two firm differences: a replaceable aluminium insert in a mouthpiece - the predecessor of the filter and well-known «a white point» (white spot) - probably, the most known design sign in the tobacco world. Alfred Danhill has decided to develop process of manual processing of a usual tube. In spite of the fact that it has made its tubes more expensively the others, thin skill of job has been noticed, and tubes became very popular.

The First World War which has ruined many respectable firms, has not prevented Danhillu. Alfred Danhill has once again proved the brilliant promoter. Each box which company Dunhill sent on front for English soldiers, was supplied "soprovodilovkoj", containing the request not to be greedy and pass tobacco and tubes to friends-officers among whom there were Belgians, Frenchmen, Americans, Canadians, and also representatives of many other things of nationalities. So in the conditions of war silently and peacefully tubes Danhilla have subdued all civilised world. By 1921 it had shops in New York and in Paris, trading in useful toys for rich: hours per a silver belt buckle, a lighter-cigarette case, the silver machine which is giving out lighted cigars. Name Dunhill became an embodiment of pipes and excellent tobacco, and also just appeared lighters.

The company was in the lead in the world on manufacture of the above-named subjects of desire of chain smokers among which were especially allocated «a unique pocket lighter». Its occurrence was accompanied by enormous success in 1924 at first in London, and hardly later in Paris. The merit of creation of a lighter in that habitual kind what we it know today, belongs to two English engineers - to Frederiku Charles Uajzu and Uilli Grinvudu. They have transformed a tin slice into absolutely new kind of a petrol lighter: the arrangement of a castor for flame reproduction in horizontal position, instead of in vertical, guaranteed possibility to get a light a cigarette by means of one hand. The idea has made furore: one of founders of a lighter, having lost a hand on the First World War, fine represented all benefits of a new lighter. Uajz and Grinvud have named the invention "each time" (every time). Having patented it, they have suggested to sell a lighter to firm Dunhill which is from them literally through road, under her name. By then Dunhill already traded in lighters, but invention Uajza and Grinvuda was for it the present opening. The head of firm Alfred Danhill has named new lighter Unique. At a time filled, it could carry out to 500 prikurivany.

To buyers, by and large, it is indifferent, with what help of technological shifts the manufacturer achieves quality. Much more technical details legends which any good thing acquires are appreciated. And these legends it is more important than any certificate.

About tubes "Danhill" many legends go. To get rid from some unpleasant smack of any new tube, it is necessary to show patience. « Taking in a teeth a tube should possess the rare virtues: impassivity of the commander, reticence of the diplomat and coolness of the sharper », - the expert on this business Ilja Erenburg wrote in a short story« Thirteen tubes ». It is said that before going on sale, tubes from"Danhill"are passed for a year to skilled smokers. Like this way the father-founder giving them for a while to seamen, leaving in round-the-world travel would think up. The truth of a life is more prosy. Tubes"Danhill"do not demand preliminary obkurivanija because are cut from rare on hardness of a heat resisting root of a special version of a heather which grows at the Mediterranean coast of Algeria and Morocco. However a secret of tubes Danhilla not only in a material for manufacturing. It managed to catch purely English style. From the very beginning he has refused bulky American tubes, and from dark colour.« The tube should be elegant and never calling ».

In the late fifties shops Alfred Dunhill have opened in the North America and Hong Kong, in 60th years - in Japan, Singapore and Australia.

In 1957 the first gas lighter named «Rollagas/Ðîëëàãàç» is let out.

The full collection of men's wear has been let out in early 70. Only the best details of English style and the cleanest natural fabrics and fibres are used in clothes manufacture. The new collection goes on sale each season and consists of official, daily, evening clothes, knitted products, shirts, silk ties, outer clothing and a full collection of accessories. Each collection is developed taking into account traditional values and modern requirements to clothes.

In a collection of skin Dunhill there are accessories for all occasions. All products from wallets to road bags are made manually with use of the best skin. The wide collection of belts, for an official and daily life supplements a collection.

In success "Danhilla" there is no riddle. Here years it already is a lot of keeps on the fair and attentive relation to the buyer to which offers production of faultless quality. Even today the firm is ready to repair, replace or even to alter any thing which for any reasons does not respond expectations of the buyer. Often quote phrase Alfreda Danhilla which became family credos: «the Thing should be useful. It should work despite of everything. It should be beautiful, durable and the best in own way».

Alfred Danhill has died in 1959. It is symbolical, that active participation in firm affairs is accepted by grandsons Alfreda Danhilla. New generation of family Danhill - new businessmen. A secret at all in the successful inheritance, and, most likely, in enviable genetics.

Today empire Dunhill consists of two companies - Alfred Dunhill Pipes Ltd. (Everything, that is connected with tobacco business) and Alfred Dunhill (all other production leaving under this stamp). Almost hundred years ago Alfred Danhill has opened the business, and now his name became a quality synonym, and production has embodied its dream of advantage of luxury.