Zino Davidoff / "Davidoff"

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«To enjoy, it is necessary to grow fond; to grow fond, it is necessary to understand; to understand, it is necessary to know; that the nobility, it is necessary to understand at first details», - one of stamp principles «Davidoff», declared by its founder Zino Davidoff says.

On March, 11th, 1906 in Kiev in Haim Davidov's family the boy whom have named Zinoviem was born. His father has been keen on mixing tabakov various grades, and, only in it known proportions. Davidov-senior has involved in this business of all members of household.

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In 1911 the family has emigrated and has found to itself a haven in Geneva. Soon Haim Davidov has turned to Henry Davidoffa and has opened specialised tobacco shop. Tobacco of various grades for tubes and cigarettes Here was on sale.

Zinovy, by then become Zino, assiduously studied at the father in tobacco art. To eighteen-year age it was under vigilant guardianship. When the daddy has decided, that the son already knows something and can, he has sent it to America where Zino should fill up the "tobacco" education. It really had a talent for this business - absolutely tremendous ability to distinguish the slightest flavouring nuances, both tobacco, and dishes, wines, perfumery aromas.

Five years Zino has devoted to study: studied technology of cultivation of various grades of tobacco, drying, ways of its processing in Argentina, Brazil, on Cuba. For some years it has passed a way from the boy on pobegushkah in a tobacco little shop to the purchaser of tobacco for large factories. In Havana it became the first European who has smoked a unique Cuban cigar. Having tried it, Zino has lighted up desire to send party of the same cigars to the father: that with each new letter all hinted that it is time to liked child most to pay back the money spent for its education more roughly. Before Zino there was a historical problem - how to make that dorogushchie cigars have not turned during voyage to tobacco straw? Our hero took a usual wooden box, has weighted its cover and has placed inside the device for maintenance of the necessary level of humidity - a hygrometer.

After some months, in the solar morning 1931 Zino has appeared on a threshold of the Geneva little shop of the father in the street Ruderiv in a white sateen suit and with this box in hands. When the father has seen the invention of the son, he has said the well-known phrase: «Speak, all ingenious is simple, but that so …»

Father Zino was happy, that the elder son has inherited propensity to tobacco business, but to take it in a share did not hurry. «I do not wish to give you the adjusted business, - he admitted. - you should begin with zero».

This news has not surprised the son: he since the childhood has got used to do all independently. He has decided to take the credit in bank to rent a premise and to begin business. A trouble that as pledge it could give only itself(himself). The father to put in pawn the bench has refused.

Meanwhile Zino married Martha. He has grown fond of it simply and touchingly not that it was the daughter of the succeeding dealer, not that the dowry of the girl has sufficed on purchase of new shop, and at all that it worked together with the husband twenty four hours a day. No, at Zino with Martha there was a present love. So, at least, confirmed itself Zino.

When they had own shop, it became half of business. There was a hard time - it was devilishly difficult to entice clients. So it was authorised to Martha to leave a bench only once - during sorts. Result of this sortie was occurrence in a family of charming blond creation which since five years already stood up for a counter, having substituted under feet a low wooden stool.

However, the daughter has revenged the daddy for the life of mother spent within the precincts of a bench and own tobacco childhood. It is a lot of years later, before death Zino, she has refused to head family business. The girl since the childhood suffered the strongest allergy on tobacco.

In its destiny and career one of disturbing days on the eve of the Second World War became critical. In apartment Davidoff phone call from Paris was distributed. Representatives of the largest Cuban sigarnyh the companies have suggested Zino to be engaged in distribution of all Cuban cigars which were in warehouses in Europe. All were afraid, as though the goods have not got to Germans.

The wholesale price in 100 000 francs Zino was too expensive. The Swiss bank has first given up to it in the credit. However after in reply to a question on pledge bankers have heard extremely frank answer, that as a guarantee person Davidoff and its fair name »can serve«, a loan has been decided to give out. Cigars have arrived on a customs warehouse in Geneva. War has begun, and representatives of a diplomatic corps in Switzerland and immigrants by whom it has had the luck to be pulled out from Germany and the countries of continental Europe occupied by fascists became constant clients Zino. It sat on a gold vein for any cigar did not bring more because of ocean, and no nerves and sufferings can disaccustom us to our favourite habits.

Business of mister Davidoff has reached unknown heights for tobacco business.

But, quiet pochivanie on laurels contradicted principles Davidoff. Once, already after war, having supper at restaurant, Zino has looked at a wine list and with displeasure has noted, what even at the stable incomes he cannot afford the best French wines. Negative emotions had more than constructive consequences: next day Davidoff has sent in the trading house of well-known French wines Grand Crus de Bordeaux a box of cigars and the modest request to use names of the most expensive French wines as names of cigars. Manufacturers of wine have been so dumbfounded by similar impudence that have authorised, not taking cent for trade mark use. Soon, in 1946, there were cigars under names which for well-founded judges of the perfect did not require explanatories - Chateau Latour, Chateau Margaux, Chateau Mouton-Rotschild and others. The course was so financially successful what to reserve the wines with the same name at restaurants for mister Davidoff any more was not a problem. Approximately during same time, in 1948, there were cigars «Davidoff», the mix of tobacco for which was thought over by the owner and consequently has named their surname, showing to buyers, that a name is responsible for quality.

The success of cigars Davidoff has called a huge resonance in Havana. The Cuban manufacturers have been so flattered and touched, that have passed in possession Zino a private residence in prestigious area of the capital, Fowler earlier belonging to family. In this private residence well-known factory El Laguito where under the guidance of legendary Avelino Lara twisted cigars Davidoff has been arranged.

In 1970 it has afforded the week holiday, the first for 25 years, and has gone together with the wife to Cannes. «Within this week I forbid to say at my presence a word„ tobacco “, - he has declared to Martha. - we should spend well these days». However has not passed and 24 hours as it already flied by the plane back - attempt to run away from liked job it is not has gone right. And in the modest five-room apartment from which it has not moved even becoming the millionaire, Zino felt much better. And Martha still prepared for it the Ukrainian borsch and vareniki.

In 1985 Zino Davidoff has started to co-operate with company Reemtsma. Occurrence of several new stamps of cigarettes from which the best Zino has named the name became a result of this cooperation.

The phrase «became a slogan for advancement of stamp Davidoff When know, that is worthy» (The more you know). These cigarettes, reflecting style of a life and refinement of taste of those who uses them, allow to underline own uniqueness and harmony which is felt by the person, their using. «I offer the highest quality, - spoke Zino Davidoff, - and I would like, that people smoked my cigarettes with gratitude».

Today only London branch of a company "Äàâèäîôô" sells one in a year over 400 000 cigars of 220 kinds. The owner of a small tobacco bench Henry Davidov would be obviously stunned, if has learnt, that the company carrying a name of his son, posesses now 26 enterprises and 39 firm shops worldwide.

Except the well-known tobacco products, since 1985 cognacs and vodka «Davidoff», points, hours, accessories from a skin, shirts and spirits - Davidoff Cool Water for women and Davidoff Relax for men are issued also.

When maestros have somehow asked, as to it, tabakovedu, it was possible to become also the wine maker, Zino has responded: «And how I became the perfumer, the watch-maker, the haberdasher? All made similarly».

«Tour of friendship Davidoff» an international orchestra «the Philharmonic society of the Nations» under control of JUstusa Frantsa in which six Ukrainian musicians today play became logic continuation. The seller of "a good life» Zino Davidoff has been convinced, that «pleasure by music is a taste, talent and aspiration to faultless quality».