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Remy Martin
Alcohol
Remy Martin
| Remy Martin / "Remy Martin" |
In far 1695 in a small village near Ruajjaka, that in department Charente, in a country family the Open-hearth furnace was born boy Remi. The childhood of the fellow has passed among boundless vineyards, and when Remi has grown up has suddenly understood that cannot leave landscapes so expensive to heart. And it remained. For those seventy eight years of a life that the Lord has given to it, Remi the Open-hearth furnace has created and has started in the necessary direction the family firm which has become in three hundred years without small zakonodatelnitsej of an alcoholic fashion of all planet, a symbol of absolute quality and taste. Remi prepared for itself in successors of son Pierre, but that has died just when the aged father already was going to to depart from affairs. The stroke of bad luck has mobilised the old man, and it has forced itself to remain with a company wheel for fourteen years - the grandson, too Remi has not grown up yet.![]() In far 1695 in a small village near Ruajjaka, that in department Charente, in a country family the Open-hearth furnace was born boy Remi. The childhood of the fellow has passed among boundless vineyards, and when Remy has grown up has suddenly understood that cannot leave landscapes so expensive to heart. And it remained. For those seventy eight years of a life that the Lord has given to it, Remi the Open-hearth furnace has created and has started in the necessary direction the family firm which has become in three hundred years without small zakonodatelnitsej of an alcoholic fashion of all planet, a symbol of absolute quality and taste. Remi prepared for itself in successors of son Pierre, but that has died just when the aged father already was going to to depart from affairs. The stroke of bad luck has mobilised the old man, and it has forced itself to remain with a company wheel for fourteen years - the grandson, too Remi has not grown up yet.The second Remy has become famous for that has managed to spend family business through a hearth of Revolution and to overcome all political and economic precipices, prepared France the higher forces. Konjunkturshchik in the best sense of a word, Remi II had time to be engaged actively both business, and a policy, remaining at affairs at any interstate rasklade. It has passed reins of government to son Remi when to that was already forty. At Remi III was not so a lot of time to make something fatal for the company - even to cognac it is necessary a minimum two decades to ripen to an ideal. Therefore the birth of the son, Emilja-Remi to which the father has entrusted konjachnuju tradition and which with honour has accepted it was its main achievement. Emil-Remi has thought up logo Remi the Open-hearth furnace. In 1832 the Centaur became a company emblem: first, the Centaur in Ancient Greek mythology was known as the assistant to the god of winemaking; secondly, cognac usually is born in November under the sign of the Centaur - a symbol of a zodiac sign on the Sagittarius; and thirdly, itself Emil-Remi on a horoscope was the Sagittarius. Emil has proclaimed quality an essence and the purpose of all manufacture. As is known, the best wine for cognac make in two of six earths of a province Cognac - the Grandee Champagne and the Brevier Champagne. Company Remy Martin - unique from all existing, whose blend includes spirits from wine only these two areas. To underline individuality and feature of the cognacs, Emil-Remi has started to sell them in bottles (though and in kegs they dispersed rather not bad). By the way, one of classical and most beautiful capacities Remi the Open-hearth furnace - for grade Lui XIII - has appeared at that time. The flask original has been casually found in 1850 at ZHarnaka where for three hundred years bloody fight between Catholics and Protestants before has taken place. Emil-Remi has bought the original and has patented it as a firm bottle for the best cognac. But - as is known, all in the world is in balance, and all good is frequently counterbalanced by troubles. In the seventies XIX centuries France were attacked by a spiteful American plant louse a phylloxera. By 1880 vineyards Charente have started to remind plantations of the withered camel prickle. Cognac quickly died out as a class. At this particular time Emil-Remi has passed reins of government the company to the son to the Field-remi. That of the beginnings with … registration firm and company trademarks - bottles Lui XIII and the Centaur. It could seem to Someone not absolutely pertinent in the conditions of a phylloxera celebration on the blest earths of Champagne, but these actions have helped House Remi to avoid the Open-hearth furnace mass fakes and falling of image in the conditions of chaos of the falling market. The beginning of 90th years Pol-Remi has devoted to job with the American experts in deducing of the grape grades steady against a phylloxera. Not reckoning with expenditure, he spent set of experiments, simultaneously restoring and buying the real estate under new manufactures. Debts grew, and despaired Pol-Remi already seriously thought of transition with konjachnoj distillations on cheaper and fast wine vybrazhivanie. Even names of three kinds of sparkling wines, but new grades of grapes uvjali have been thought up, not having had time to ripen. It was a sign from above: Remi the Open-hearth furnace will make only cognac or will not make anything. The young man by name of Andre Reno, possessing the sufficient sum of money and ability to foresee the financial future of the semiruined organisations became the saviour of the company. By the way, Reno the first has put forward the thesis about «strict ukazyvanii origins» alcohol then the area "konjachnoj" territories has been reduced from three hundred thousand hectares to less than hundred thousand. On March, 4th, 1910 Andre Reno became souchreditelem respectable firm, and bankruptcy threat remained in the past. Long time "saviour" was engaged in cultivation of grapes and trade mark advancement on the world markets. It did not interfere with management, leaving it to the discretion of descendants Remi I. But in 1924 with death of last of them, Fields-remi, souchreditel has turned to the owner - without any doubtful prefix "with". For long forty years. Friends considered as its present son of the earth Sparkling, the expert and the judge of true cognac; enemies - the prudent businessman putting profit above all. Actually Andre Reno was both that, and another. Without deep knowledge about champagnes konjachnyh grades of grapes it could not return to cognacs Remi the Open-hearth furnace former glory and infinitely increase greatly it, and without a cold thrift it would not manage to transform this glory into commercial triumph. Undertaken a steering wheel of business of House Remi drifting in the sea the Open-hearth furnace, Andre Reno has ordered to all crew to row that is urine and to forget about weariness. And a grief to the one who has not listened to orders of the new captain! Reno has entered six-day, and as required and seven-day working week, without pity dismissing each infringer of a labour discipline. After Second World War Andre Reno the paradoxical decision on refusal of release of three-stars cognac which at that time occupies 90 % of the world market makes at first sight, and does the rate on elite V. S. O. P (this old abbreviation is deciphered as Very Superior Old Pale) which first party the House has let out in 1927: it for 55 percent consisted of spirits grand Þá¼»á¡ý, and on 45 - spirits Ptit-Shampan. As has shown time, it was the faultless step which has become by an example of ingenious strategy. Solving break in the market has been made, having avoided a direct competition from stronger and large konjachnyh at home. Therefore Remy Martin not only it was possible to occupy own niche in the market, but also partly to anticipate its development - cognac became the most prestigious drink more and more. And to the middle 1950 world has realised, that name Remy Martin is a first-rate quality synonym. So the happy sign on the Centaur and has not brought this time Reno. Today House Remy Martin is the world's largest manufacturer of elite cognac, occupying 95 % of this market and owns the greatest reserve eau de vie with Grand and Ptit-Shampan which is stored in 42 stone cellars «cities bochek». But the well-known House does not stop on the reached. In a palette of noble drinks which lets out nowadays Remy Martin, V. S. O. P and Louis XIII has found the deserved place Extra, made of konjachnyh spirits with endurance from 35 till 50 years and for 90 percent consisting of eau de vie from grand Þá¼»á¡ý. And two years ago Paris clapped new detishu Houses Remy Martin - to cognac H. About Excellence, to the best in category H. The Island Manufacturing of cognac Remy Martin - process difficult and even mysterious. The set of secrets and legends which have collected for three centuries konjachnogo manufactures is connected with it. Distillation demands huge skill and experience, and in House Remy Martin it also the tradition inherited from predecessors: to overtake all volume young sharantskogo wines with a deposit. It gives the chance to receive viscous, sated with aromas, with what not comparable cognac. Today chemists tried to solve a secret of preparation of cognac and have come to conclusion, that such method chosen of many years back empirical by, - the most optimum. On, that all crop of grapes has turned in konjachnyj spirit - that Frenchmen name eau de vie («life water»), leaves some months. And upon termination of this process every year Birthday of new cognac on April, 1st is celebrated. Being the firm adherent of ancient traditions, House Remy Martin is opened for innovations. It not only propagandises the cognac as a component of refined cocktails, in a kind "long-drink", but also creates drinks on the basis of the cognac; in 2000 manufacture Remy Red, the first of generation of the similar has been started. And, at last, in 2001 reaches really space heights, having started project Remy Space: in 3000 copies cognac in space packing and with observance of all last technological achievements is issued by the limited party. Delight to space tourists who nowadays any more are not a fantasy! Though today even in France cognac is not perceived any more as a drink which can be drunk only after an evening meal, grandly having settled down at a fireplace, and it in the increasing quantities is consumed with the aerated drinks and juice, any production from Remy Martin saves the little bit mysterious aura. Only imagine: konjachnyj the spirit which has been put in pawn in cellars on the eve of April, first of this year, becomes found Louis XIII only in 2053! |
| William Grant / "William Grant AND Sons" >> |
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In far 1695 in a small village near Ruajjaka, that in department Charente, in a country family the Open-hearth furnace was born boy Remi. The childhood of the fellow has passed among boundless vineyards, and when Remy has grown up has suddenly understood that cannot leave landscapes so expensive to heart. And it remained. For those seventy eight years of a life that the Lord has given to it, Remi the Open-hearth furnace has created and has started in the necessary direction the family firm which has become in three hundred years without small zakonodatelnitsej of an alcoholic fashion of all planet, a symbol of absolute quality and taste. Remi prepared for itself in successors of son Pierre, but that has died just when the aged father already was going to to depart from affairs. The stroke of bad luck has mobilised the old man, and it has forced itself to remain with a company wheel for fourteen years - the grandson, too Remi has not grown up yet.