Richard Hennessy / "Hennessy"

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Already more than two centuries art of mixing of cognacs passes from father to son within the limits of one family.

Already more than two centuries art of mixing of cognacs passes from father to son within the limits of one family.

Arriving on service in the Irish brigade of army of French king Louis of the Fifteenth, captain Richard Hennessy hardly assumed, that will glorify the name not on fields of battles, and in the stamp of the French cognac. Having got wound in fight at the Font-nua, the 26-year-old native of Ireland has been directed to restore health on river Sharant coast, in region Cognac. Subdued by these places, he after retirement settles here.

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Besides beauty of the nature the attention of the retired captain was involved with local grades konjachnogo spirit. Hennessi sends a little bochek to friends and acquaintances. The success has surpassed all expectations, and the enterprising Irish decides to earn additionally on trade in this product.

In 1765 it opens the trading house the hand armed with a pole-axe - family arms Hennessi became which emblem. It is paradoxical, but the fact: reference cognac, pride of France, has been created by the native of the country where where beer and whisky were above appreciated.

Cognacs "Hennessi" "have quickly subdued" all world. Thanks to the Irish origin and communications Hennessi the firm managed to master the extremely important for wine makers the British market.

In 1787 on a share of its firm it was necessary about 40 % of the French export of cognac. And by the end of XVIII century Hennessy, enclosed in development of manufacture and distribution over 150 000 pounds, has overtaken on export volume such known konjachnye houses, as Martell, Laberge, Delamain.

Later, in revolutionary wars tearing apart the European continent, Richard Hennessy has adjusted excellent system of interaction and delivery of cargoes through seaports like Ostende or Brugges saving a neutrality.

In a word, Richard Hennessi's who has died in 1800 successors, managed successful enough business.

Rather original network was engaged in development of brand Hennessy. Agents of house Hennessy were not traditional sales representatives, and especially not direct-sales representatives. Imidzhevymi royal court yard - French about 1784, Spanish about 1808, Russian imperial court yard since 1819 became clients Hennessy. In Russia, for example, the company representation has opened in 1828. Visible people in light, habitues of secular receptions and aristocratic receptions became emissaries of the stamp.

In 1865 for protection of production against fakes House Hennessi began to deliver the first cognac in bottles, instead of in flanks as it was then it is accepted. In the middle of XIX century Moris Hennessi has suggested to use asterisks for an endurance designation - so there was a cognac which is called today V. S. In five years this idea began to be applied widely in konjachnom manufacture.

In 1870 for a narrow circle native and friends Moris Hennessi has created assambljazh from old konjachnyh spirits - cognac «eXtra Old","eXtra Ordinary» X. O). Since this moment within almost 80 years the name X. O »was synonym Hennessy - the unique manufacturer of cognac of such level. The success has appeared so shining, that the stamp has entitled a quality class.

Another Moris Hennessi in 1944 was the founder of the National Interprofessional Bureau Cognac.

The today's head of the company - Moris Rishar Hennessi concerns 8th generation of lineal descendants of Richard Hennessi, the Irish which has based the company to this day carrying his name.

Moris Hennessi was born in 1950 in suburb of a city of Paris, neji and has spent all childhood in a city Cognac. Since 1984 he regularly travels, has visited in Northern and to the South America, has travelled practically all Europe, visiting prestigious clients and the VIP of persons. He spends tastings and is "person" of the company during the numerous actions which sponsor is Jas Hennessy &Co (a jazz, classical music, the literature, jumps …).

As well as any konjachnyj the house, "Hennessi" lets out the whole scale of production. The price of one bottle of cognac - from several tens to several thousand dollars. The real age of any qualitative cognac is much more solid, than official, specified in a label: according to rules, the age of youngest of spirits present at a bottle there is written.

Any well-known stamp, by and large, does not require advertising: its long history speaks for itself. Therefore preference of this or that cognac - taste business. There are many the constant stamps known and not so. But why such quantity of people prefers "Hennessi"? Perhaps, they pay for a known name? Certainly, but popularity has arisen and was fixed thanks to quality which suits millions.

To say about that "Hennessi" is guided by mass taste, does not mean it to abuse, more likely on the contrary, it is a serious merit - after all the general flavouring tendency to catch very difficult.

"Hennessi" - the cognac most sold in the world. But volumes of its sales speak at all about neglect quality, and about impressing reserves of storehouses. As the company is included into concern LVMH (Louis Vuitton Moet Hennessy), uniting elite world brands of luxury goods, she is directly interested in maintenance of worthy level of production.

Today konjachnyj the house "Hennessi" - the owner of the world's largest stocks old konjachnyh spirits - 250 thousand bochek. And all these years quality of production "Hennessi" is supported by one dynasty of masters-wine makers - family Filju. The company makes cognac of five categories. Most popular of five cognacs made today "Hennessi" - V. S. »Unites 30 konjachnyh the spirits sustained in flanks from the French oak within 8 years.

And the most aristocratical, named in honour of the company founder «RICHARD Hennessy», contains more than 100 spirits. Richard Hennessy - great cognac, a texture of the past and the present with freshness of an eternal youth, the rare harmony of magnificent scale of aromas. Cognac is stored in unique crystal decanter Baccarat of manual job.