Vadim Dimov / "Smokes-actives"

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Smokes-actives

In Moscow the main meat-packing plants of the country today are concentrated, therefore to a stranger to make the way on the capital market extremely difficult. The businessman from Vladivostok Vadim Dimov has managed it to make. Three years ago he has bought gone bankrupt factory in Moscow and reconstructed it. So "Mikoyan" and "Cherkizovsky" had a competitor.

The graduate Ussuriisk suvorovskogo schools, Vadim Dymov names the instructor of commander Suvorov who, as is known, has not lost any battle. «Alexander Vasilevich has disaccustomed me to recede, - it explains. - Suvorov considered, that in the field of fight it is necessary to forget about maneuvers and to attack. And I speak to the managers: if we wish to win, should forget about deviation possibility».

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In 1991 Vadim Dimov has ended Donetsk higher military-political school, has received lejtenantskie epaulets, but officer career has actually refused. The future manufacturer has arrived on faculty of jurisprudence of Far East state university. Already on the second year it has started to work in one of regional courts of Vladivostok. Career of the lawyer too has not seduced it: «I have understood what to judge other people, even in a role of the lawyer, is not for me».

Vadim Dymov has decided to be engaged in manufacture of a foodstuff together with friend Alexander Trushem who earned that delivered meat on local combine in exchange for finished goods and it sold. «I remember, we sit on the brink of pool, we stir feet in water, and Sasha suddenly speaks: and give we will open own shop and we will do sausage», - the businessman recollects. Partners have borrowed the missing sum, rented a premise of the former dining room, have bought the second-hand German equipment, have engaged employees - first only 10 persons. Founders "Ratimira" if have not been occupied by purchases of raw materials and travelling on shops, worked in shop on a level with them. The compounding of forcemeats was composed by the former head cook of one of the ships of Pacific fleet.

«Till now I will not understand, how it left, but in three months we could return everything, that have occupied», - tells Smokes. As Lyudmila Tekuteva, the director of the trading house the "Arnica" which has put "Ratimiru" the first complete sets of the equipment considers, rather high quality of production at reasonable prices became advantage of the new company before competitors - large meat-packing plants-. «And in the conditions of low level of incomes of inhabitants of Vladivostok it was especially important», - it explains.

In 2000 "Ratimiru" it became close in old walls, and the company rented at the Vladivostok meat-packing plant (VMK) not completed case which was outside of a city. In 2003 the part of the areas at factory was got by company "Tyrnif" which has adjusted here manufacture of fish half-finished products. The meat-packing plant as have informed "To" at the enterprise, «does not work for a long time - there was one protection».

In 2001 "Ratimir" has at once doubled the capacities, having united by an exchange of actions with meat-packing plants in Ussuriisk and the Find. Ussuriisk factory fellow students Dymova on suvorovskomu to school, by the way, operated. And summer of the same year Vadim Dymov has got the enterprise in Moscow - the ruined meat-packing plant "Krylatsky". He asserts, that thought to be engaged in capital in absolutely other, not food business, but has casually learnt about the factory exposed on sale.

Since 2001 it invested in the Moscow factory more than $5 million and now builds in its territory new shop (project cost - about $7 million) thanks to what capacity of the enterprise will increase twice - to 80 tons of production a day. For comparison: the Mikojanovsky meat-packing plant is capable to make one day prior to 400 tons.

In 2002 the Moscow factory Dymova has earned about $20 million, having sold 5800 tons of sausages, sausages and other production, and in 2003 - almost $55 million at manufacture volume in 10 000 tons. The businessman from Vladivostok has counted on average and bonus price segments. But, certainly, she would not play without adjustment of trade channels.

Advertising "Dymova" can be seen both on Rublevsky highway, and in cars of the Moscow underground. And, what is absolutely atypical for such production, in glossy magazines - Shape, Men? s Health, Men? s Fitness and Playboy. Vadim Dymov - besides the first among competitors - has grasped popular idea among young consumers of functional products, having let out under the stamp of "Smokes-actives" sausage and the sausages enriched by vitamins, mineral substances and even with yoghurt addition. «Unless sausage cannot be the fashionable goods?» - rhetorically makes comments on the approach Vadim Dymov. Now designers of the company develop new boards in Andy Uorholla's style. «We propagandise activity and we are not going to to use„ a silver-Bordeaux “all life», - the businessman explains.