Daniel Swarovski / "Swarovski"

Home

"All that glitters is not gold" - a classical saying for the characteristic of the fakes eclipsing true masterpieces. Daniel Svarovski it has denied. It has counted just on shine.

"All that glitters is not gold" - a classical saying for the characteristic of the fakes eclipsing true masterpieces. Daniel Svarovski it has denied. It has counted just on shine.

Mysterious personality Svarovski is difficult for understanding. It is possible to tell about him differently. For example, it is possible to consider as its criminal figure, the swindler and the simulator in the spirit of the well-known George Frederika Strassa. Jeweller Strass lived in the educated eighteenth century and successfully forged jewels. Pastes - the artificial pebbles, called to simulate natural, - were so are named in its honour. But the history knows it only as the lonely adventurer. Unlike the owner of huge factory, the engineer succeeding and legislative businessman Svarovski.

buy blog reviews

There is also other sight on Svarovski: the aesthete, the unfortunate violinist, the romanticist. It moved desire to prove to associates, that in art not so the material with which you work, how much your own skill and the mystical crystal worlds into which the spectator plunges is important. Unless artificial light natural cannot be brighter, and a counterfeit brilliant - to eclipse itself present?

It would be curious to learn, that deeply believing Catholic and the expert thought of all it Svarovski.

Daniel Svarovski was born in 1862 in the north of Austro-Hungarian empire, in mountains of Bohemia. Well-known bogemskoe glass for which this edge is famous, here have started to blow and process long before industrial revolution. In those days in the house of everyone respecting bogemtsa the glass workshop worked. Was not an exception and father Danielja, but special scope its enterprise obviously did not differ. It made costume jewellery of glass, hairpins for hair and other accessories for house needs and retail trade.

The svarovski-junior some years worked in family business, at leisure played a violin, and have then started missing in close for it razmahov bogemskoj to a small village. He has decided, that the big affairs become in the big cities, and Paris quite would approach it. There it also has gone to study chemistry, physics, mechanics and other sciences necessary for the engineer. Having studied them, has gone on the World electrotechnical exhibition. There, among mysterious mechanisms and not less mysterious misters-inventors, he has reflected: whether it is impossible to adapt an electric current for glass polishing? It has appeared, that is possible. In 1891 after long meditations and calculations it has made the first-ever electric grinding machine tool. This car allowed to process stones and crystal in a considerable quantity and high quality. Public for the present has not thought, that, actually, has occurred. To notify it on it, Svarovski it was necessary to open mass production. In other words, to enter the market. Here Daniel has used cunning. Having decided not to compete with bogemskimi umeltsami, he has got over to Austria and there, in Tyrolean place Vattens, began to stamp the crystal simulating jewels.

Business Svarovski considered lawful and consequently the fact of imitation did not hide. Its crystal looked the same as brilliants so, could carry out the same social function. Svarovski has put on a stream secular shine, prestige, the right on izbrannost and other illusions which associate at people with jewelry. It is said that the present, natural brilliant itself chooses, on whose finger to it to flaunt. But elitism time promptly passed, and now even an average hand the official could present to the wife an elegant crystal feature, not being is suspected of waste.

Factory Svarovski have overloaded. It had to expand premises and to employ 200 workers. Then the firm also has received name Swarovski that the goods which are let out on the market, were not anonymous.

For some years Svarovski together with sons has brought to perfection technology of a facet and polishing of crystals. It has appeared, that all over the world only it one knows how to achieve a supernatural transparency of crystal. The main competitors artful Danielja, the well-known glass factories of Venice, have appeared on the verge of ruin. To make something similar it was not possible till now to anybody as tried. Even bogemskie glass blowers could not surpass the fellow countryman. In an industrial facet many tried to be engaged. Then it was found out, that force Svarovski is not so much in machine tools, how much in the formula which it has developed for cooking of the crystal.

Samples of ornaments Daniel has sent to Paris and St.-Petersburg. Women of fashion have accepted novelties with delight. After years costume jewellery from crystal have switched on in the evening dresses and Marlene Dietrich, Michael Jackson, Bryan Ferri's scenic suits, Ooze Turner. Chanel, Christian Dior, Willows Sen-Loran and today sheathe crystal the dresses. During the Second World War when fashionable houses of Europe have failed, artful Svarovski has managed to adjust sale of crystal production in the USA.

In 1956 the firm founder has died, having left a family prospering business. Exactly in twenty years its successors have opened a new line of manufacture under name Silver Crystal. The first the mouse collected from suspension brackets for a chandelier has descended from this line. The mouse have followed a hedgehog, cherepashka, olenenok, the rhinoceros, a swan … was formed In due course the whole zoo of glass animals. Experts in marketing Swarovski have given all of them the status of the collection. Today the price for these figures fluctuates from 30 to 600 dollars.

The club of collectors of products from Svarovski in which consist about a half-million the person from all world has soon been created. In a year designers present to each collector of club of times a figure made under special sketches. So special, as sketches, and all tools used for manufacture of figures, are ruthlessly destroyed. Such strict conspiracy is quite explainable. After all a secret of crystal Svarovski - the main capital of this respectable firm.

But from Svarovski nobody hides products from the world. On the contrary, round them the cult is created. Deification of this cult - museum Svarovski, a place of worship crystal. The museum has been created to a firm centenary in 1995. It represents a huge underground cave and is approximately in an hour of driving from capital Tirolja - Innsbruck. Such cave quite would fit as dwelling of gnomes. It represents a labyrinth from seven rooms connected by ladders and narrow corridors. The input in a cave is protected by the giant which has grown into a hill with burning eyes. From its mouth the falls are overthrown. In the light of projectors it seems, that water too is made of crystal. Under the earth conducts a glass tunnel. On walls lines of Shakespeare, Lorca, Goethe in which there is a word «crystal» - crystal are engraved.

Among museum exhibits - the small and biggest of the crystal crystals Svarovski, entered into the Book of records Ginnessa. Weight of the giant - 310000 carat (approximately 62 kgs), diameter - 40 centimetres. Hundred sides of a crystal cast that scattering of garnet sparks, the cold silver shine which is appearing through through darkness. The smallest crystal can be seen only in a microscope. Its diameter only 0,8 millimetres. Also here it is possible to see "fluid" hours of El Salvador the Distances made of crystal, furniture of a horse Indian magaradzhi, a crystal wall in height of eleven metres. In the following hall the path in width conducts metre, length of 10 metres. This path constantly changes colour, as a children's kaleidoscope. In three-dimensional space of the glass sky night stars flicker. The Earth becomes covered by blue light of oceans, there are continents. Accelerated in millions times evolution occupies oceans fishes, the roar of pangolins is replaced by singing of birds … For a second having gone blind from light, find out itself as though in a crystal. 590 triangular mirrors create this illusion, and is not believed, that height of a crystal ceiling only five metres. From above, from below and sideways glass chasms seem. The colour palette varies, sensations vary. It seems, that voices, being reflected from walls, are weaved into a never-ending chord. Former violinist Svarovski demanded from the subordinates that in crystal music was audible. Crystal music.

It is paradoxical, but in this museum infrequently you reflect on the firm founder. All attention is concentrated to sound and light vibrations, on atmosphere which is created by crystal reflexions. The similar effect is reached at stereocinemas where you feel the spectator and simultaneously the hero of a film. Or during interactive game. Of course, sharp sensations.

For years of existence of the computer the person has got used to travel on the virtual worlds. The fact of hit in other reality any more does not confuse. We seldom reflect on how the second reality corresponds with the first. About those who casts dreams and creates illusions. Unlike the majority of us, Daniel Svarovski, born in dokompjuternuju an epoch, understood, that it is much more interesting to be the master of illusions, than their consumer.

It is possible to speak about Svarovski as about a harbinger kitcha. It is possible as about the person who has entered in industrial revolution the European folklore, put it on the conveyor. About the founder of family business. About the engineer-optics. About the Czech who has become by the Tyrolean … But it was the fair simulator with mysterious system of material assets thanks to which it became the known and original character and the, and our time.