Bernard Gant / "Gant"

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Gant

The history of success Gant is simple, as the American dream, and is thorny, as a way of the emigrant to a recognition. Having left native Ukraine for the sake of ephemeral transatlantic freedom, Bernard Gant has managed to create the present American style.

In vague times of the beginning 20 to carry out ambitious plans, to earn a status and to become successful it seemed possible only there, in America where in 1914 Bernard Gant has arrived to the companies same as it, good luck selectors. As well as other emigrants, he dreamt to become the present American, and it was possible to it.

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The underground garment factory on Manhattan became the first place of job Ganta. Its future wife in the same place worked on sewing of buttons. Having mastered simple skill of manufacturing of man's shirts, the future businessman has reflected on own sewing business.

In 1949 businessmen Ganty have decided to create the brand and to immortalise the name in fashion history. They always paid special attention to details. Notorious buttons have soon served a brand: buttons on corners of collars have begun the new type of shirts to this day remaining the American classics. Gant has created new style in clothes, now world renowned as the American style casual - free, informal, convenient and slightly negligent. Shirts with the invariable letter G embroidered on a pocket, - the company card.

Strategy of sales was initially simple - to deliver production only in the best shops of New York. Prestigious shop Paul Stewart on Madison-avenue became the first buyer of shirts.

In the beginning 80 Swedish company Pyramid Sportswear has got the licence for working out of collections and for distribution of things Gant in Sweden and in other countries, except for the USA. For twenty years the international collection has got the European lines and has surpassed American in assortment.

Triumphal returning to America in 2001 was accompanied by opening of three new shops in New York and Florida. The updated brand has saved negligence of free American style and has got the European refinement.

After many years today's owners have saved a stamp class. Gant is always high quality and elegance, despite sports character bolshej collection parts. Basic buyers Gant - the taken place men and their small sons, the future gentlemen wishing in all to resemble the daddies, especially in ability to be real men.