Donna Karan / "Donna Karan"

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Donna Karan

It became one of the most successful women in the world. Among its admirers and millionaires and working class. Today, Donna's empire has received the international success and a recognition. Madam Karan remains actual in a world fashion and will continue to impress us with improbably original and modern approach.

Donna Faske was born on October, 2nd, 1948 on suburb of Manhattan. Her father, the tailor by a trade, has died, when to Donna was only three years. Mother, Helen, working as the model in a show room, soon has again married - the colleague too working in business of a fashion. Therefore it was quite natural, that the girl has started to draw the whole collections simply so. It was its liked game - to draw a dress for mum and girlfriends. Being still the schoolgirl of high school, Donna Keran has started to experiment clothes, working as the young expert in Liz Claiborne.

In 1966, having left high school, it has entered New York Parson’s School of Design. But has not finished it: in 1968 when the girl studied on the second year, fashion designer Anna Klein has invited her to job in the House. But the sudden death to Anna Klein from a cancer has changed all its quiet plans. The death rukovoditelnitsy has brought Houses with itself not only a genuine grief, but also surprise: on the deathbed to Anna Klein bequeathed to Donna to finish last collection. By this time she has already married businessman Mark Karana owning several shops. «Back course was not. I have been compelled to assume overall responsibility for firm job. Soon I have given birth to a daughter. Has not passed also two days as my boss has died of a cancer … It was necessary to get up and go on job, to finish a collection. One behind another … So I became the business woman who did not wish to be never».

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Having come «to finish last collection», Karan has worked on a name Klein within the next 10 years. In 1971 Donna becomes the main fashion designer of this House. Times varied, in clothes there were new ideas and concepts to which each fashionable House has been obliged to correspond. Job Karan in this direction was deservedly estimated by consumers: two styles offered by the fashion designer, "bridge" and "lajfstajl", used the big popularity at public.

However any success has the price. Has not avoided this fate and Donna Karan. Its success as designer of the House to Anna Klein was accompanied by full breakdown of its home life. In which Donna aspired to support a home, fire, has turned to the ashes. It saw husband Mark all less often. The most sad was to realise, that Mark Karana's stormy life excites her ever less. Former feelings slowly died away, while, at last, in 1983 the natural ending - divorce has not followed. The society has counted as a principal cause of this crash Donna Karan's aiming at successful career. In the same 1983 of Don marries Stephen Weiss. This new marriage became the union not only two liking people, but also the union professional, allowed the fashion designer bravely to begin own business. Also has supported its project not who other, as the largest shareholders of House Anne Klein - Japanese group Takihyo. In the autumn of 1985 Donna has presented the first collection. After display of a press and purchasers were unanimous in the opinion: Donna Karan resolutely becomes history of a fashion, offering the own point of view - powerful, pure and innovative. Donna Karan Collection becomes the best seller in America.

In total for some years from small studio in the house drawing room converted under shop, Donna's child has turned in well-known for the whole world Donna Karan New York Company. Today 1540 persons, almost 100 designers there work. The command is broken into nine groups. Each command has a head, but thus all is under the control of madam Karan. Donna considers employees of the company «as the big family"." The family is a motive power of a life, the main thing for the person. We spend a lot of time together, therefore for us job - is more than job. And atmosphere at us very warm, family, full of heat and attention. We put so much love that we do! The role of mother consists in uniting a family. And as I the woman who is at the head of huge collective I also feel mum ». But« related feelings »do not prevent to demand to Donna from the employees of the maximum return. As to her Donna is afflicted with job and it is very exacting to itself and to another.« The success price is very high. Any respite, a stop - for in the business world it is impossible, and it is impossible to put an end to scales of own business. Success - a synonym of continuous growth ».

All and occurs: the number of collections, lines of clothes and shops continues to grow. The first line pret-and-port Houses Donna Karan New York, constructed on seven easy and simple elements: bodi/legginsy, dresses, skirts, blouses, jackets, trousers and accessories, - today it was divided on two separate collections: Donna Karan Collection and Donna Karan Signature. Seven "simple" elements are included invariably into the program of development of firm under the sign of Essential. And in a line under stamp DKNY Karan aspires to pass spirit and energy of New York, a megacity where there live people of different nationalities. This stamp has been started in 1989, and models offered by it became a base reference point for the daily clothes noted by high quality of design.

The popularity secret was simple: behind an improbable scent exact strategic calculations disappeared. The long-term operational experience in the market helped to transform each new idea into successful "knight's move" though, at first sight, Donna Karan's company did not arrange any marketing storms.

As fashion designer Donna Karan has appeared on a fashion scene very opportunely. The woman, capable to dress other women, proceeding from their real requirements was necessary. And to dress it was necessary so that the woman did not turn thus to a walking caricature. Donna's sight at clothes was really revolutionary.

«In each thing by which I do, I put heart, a body and soul. For me clothes working out is directly connected with self-expression. I am a wife, mother, the girlfriend and the working professional. So much roles aspire to counterbalance, combine in themselves of the woman. But, first of all and first, I the woman who has feelings, the sensations and experiences, the imaginations and complexities with which our female perception should deal. How to make a life it is easier? How to make clothes is easier? How to connect luxury and convenience? What approaches those who goes much?». Solving these problems for itself, Donna solves them for others. «I want, that each my thing gave to the person confidence, sensuality, became its friend,„ the accomplice “. The clothes should coincide with style of human life completely. It should be soft and cosy, capable„ to live “with it in different climatic conditions,„ to move “from one climate in another».

Here so Donna Karan has constructed the empire, trying to solve the most actual problems of the female clothes, which many fashion designers disregarded. Madam Karan believes in power of a detail: «Details and accessories for me it is sometimes more important, than outer clothing. I become crazy from good stockings or how the foot in certain type of footwear» is looked.

Thanks to Donna women have understood, that black opaque stockings can allow much of them to put on a short skirt! Whether magician Donna so can make, what the woman of 50th size will be looked at 48th? Easily. «At first it is necessary to define, where the basic problem, - in the field of a breast or hips. Then to underline the good. To emphasise on„ positive “figure parts. For example, almost at any woman good shoulders …».

Soon madam Karan starts to make ornaments for an interior. Surprisingly, but the similar idea has worked, and design decisions for the House have appeared are claimed by buyers for one simple reason. After all cloths and curtains from Donna Karan transformed habitation into the fashionable and stylish house not so much, how much did its rather cosy, family, house. Who-who, and Donna Karan knew the price to minutes of family happiness.

Karan continues to scoop inspiration from everywhere: in the home life, in streets of cities of the world, at youth, at friends.

After a while in a company life there was a significant event which has influenced both future DKI, and on the future of the fashion designer. All has begun that representatives of concern LVMH belonging to Bernard Arno (buying up already many large world brands of clothes) have come into contact to concern Karan. At last, the long negotiations named by Donna Karan «Operation Karma», have come to the end. And she has sold company Donna Karan Inc most part.

By estimates of experts now firm cost makes 600 million dollars. Now madam Karan is not the proprietress of firm, however continues to remain the main designer. After death of her husband the brightest collection of clothes - black shifon and black silk, very magnificent and very womanly has been let out. New collections arrive in shops each six weeks, and these shops are practically worldwide. Each collection is Donna's reflexion - youth models are cast by its matured daughter, the clothes of the business woman are that, in what is convenient to put on to Donna. But in any case the one who puts on from Donna Karan should divide and its relation to a life and taste to simple, convenient and expressive things.