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If to try to express in a few words style of house Trussardi the basic concepts here will be dynamism, simplicity and naturalness.

If to try to express in a few words style of house Trussardi the basic concepts here will be dynamism, simplicity and naturalness.

At the House of fashion Trussardi almost centenary history. The Italian small town Bergamo, that in 50 km from Milan, basically is known thanks to a film about rascal Truffaldino. There in 1910 the person with the glorified name Dante and to anybody yet known surname Trussardi has opened a workshop on repair and manufacturing of gloves which skin thanks to qualitative processing soon began to be a success all over the world.

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Nikola Trussardi, nephew Dante, having ended University and having received degree of the economist, has taken the main place in the company after death of the father and the uncle in 1970. The company has passed to it when it already was the skilled businessman. Nikola has decided to develop versatily company manufacture not to lag behind the consumer market. Nikola becomes the owner of own skinnery. Studies the newest modes of work with a skin.

In 1973 a new series of products with own name and the trade mark is published. A symbol of new quality becomes fleet. It starts to make bags, suitcases and the small leather goods topped with this logo. He has created multipurpose bags and backpacks in which, except personal things, the computer, phone is located, diskettes and documents. Courageous experiments in manufacture of skin and functional design have brought grandiose success of the first collection which has led to expansion of a range of the goods. There were umbrellas, belts, boots. And in 1976 in Milan first firm boutique Òrussardi has opened. The eightieth steels witnesses of victorious procession of a brand.

In 1983 Trussardi for the first time has presented ready lady's wear. Its collections have been shown on the largest scenes of Milan. Thanking Nikole, a skin the season behind a season gets unexpected features and is popular all over the world. In 1988 - line Trussardi Jeans, in 1989 - Trussardi Sport has started to be issued. A sight at clothes at Nikoly classical, but at the same time innovative, with generous use of the most perfect fabrics. The integral sign of the trade mark is high accuracy of manufacture and careful selection of materials. Trussardi has not stopped on reached, for example, he has created Palatrussardi near to Milan in which has occurred a lot of great pop and rock concerts. The skill there have shown Franc Sinatra, Liza Minelli, Sammi Devis and many other things. With peculiar Nikole sense of humour he has played itself(himself) in Robert Oltmana's film «Pret-a-Porter».

Interests carried away it in various spheres of activity, addressed to absolutely unlike people. In all aspiring to an ideal, Trussardi often repeated: «I Like to devote the job to different people and different styles of their life that they always felt naturally in the environment». The industrialist operating, the creator and the designer, it never stopped. Job, a life, art - all it wonderfully intertwined in this person-motor. Being very formed and cultural person, he was interested literally in everything, adored creativity and art in any display. Nikolo participated in statements of ballets, operas, any appreciable theatrical projects, worked side by side with great directors. Among other awards which it has received for these jobs, was also especially honourable: Nikolo Trussardi was the Gentleman of the Big Cross received by it from hands of the president of the Italian Republic in 1987.

As the true Italian, Trussardi liked sports, that, certainly, has found reflexion in job of its trading house. Nikola has rather succeeded and as the sports fashion designer. Not casually to its House of a fashion have charged to create the form for the Italian command on the Olympic Games passing in 1988 in Seoul.

From the very beginning corporation Trussardi was distinguished by a variety of production and activity directions. In 1986 line Trussardi Action, in 1988 - Trussardi Jeans, in 1989 - Trussardi Sport has started to be issued. Last was result of researches of various materials: from a microfiber till a microtime, from ultra-waterproof to dyshashih fabrics, from the warmest to water-repellent materials. In 1991 in Rome collection Trussardi Couture for the first time has been shown. The spring of 1996 has been noted by occurrence of collection T-Store - qualitative clothes for young men. Created Nikoloj Trussardi his name fund during lifetime of the designer has put forward the project, at once got support of the Italian chamber of a fashion. Its idea consists in constructing a city in a city, original «a fashion Valley» in which art «cutting and sewing» could develop in harmonies with other art forms.

The Italian designer and image maker Nikola Trussardi knows, how by means of several trifles to make shape of the woman or the man smart. The symbol of House Trussardi - a portrait of the hound in a striped tie - speaks about respectability, nobleness and the refined elegance. And perceive all over the world the well-known Italian leather accessories, handbags and footwear, and also perfumery Trussardi which has appeared for the first time in 1980. First spirits Trussardi and Trussardi Uomo were that it is accepted to name "classical". Ten years later Nikola Trussardi has let out together with a youth collection of clothes "younger" lines Action (award Fragrance Foundation Award in 1991), Action Uomo and smell-unisex Action Sport. The perfumery collection of firm has been continued in 1993 by spirits Donna Trussardi (shiprovyj aroma for the business woman 90) and L’Uomo Trussardi (the classical Mediterranean smells collected in a new melody).

In 1996 Nikolo has lighted up dream to arrange Picasso's exhibition. It he wished to inhale a new life in Palatstsio Trussardi. On four thousand the square metres, five floors, it was supposed to open Fund Nikolo Trussardi for propagation of art, a science, the literature, theatre. On the ground floor two boutiques, on the second and the third - cafe, the Art centre, book and art shop should settle down. Other premises remained for House Trussardi and carrying out of displays. In general, the palace for Nikoly was a place special, the small native land where it it is inevitable with pleasure came back from the numerous travel on the world.

Trips were one more passion Trussardi. And he always devoted remains of a free time to sports: played tennis, a golf, was the excellent swimmer. Traditional enough kinds - only vigorous nature could not be limited to them. It pulled in the sky, and it flied by the personal plane. Bent for of speed satisfied, rushing on twisting roads of Italy on a motorcycle. And shortly before destruction has got a sports car, the trip on which became for it fatal.

On April, 15th, 1999 the tragical destruction 56-year-old Nikoly Trussardi has shaken the fashion world. It has broken by own car on road home. Not coming to consciousness, he has died in Milan hospital. Shortly before death the fashion designer has appointed wife Maria Louise the creative director of the company.

Its children - dvadtsatisemiletnjaja Beatrice and twenty five years' Franchesko accept reins of government the company. Their mum Maria-Louise became the main adviser and the assistant. The youth has not brought: the season behind a season of their collection was convinced that by them the present children of the father. Sales grew, house influence extended. Franchesko became the president and managing director Finos Group, the companies which belongs Trussardi. In 2002 the group has earned 125 million euro, having improved indicators on 3 %. It is obliged by this success first of all Franchesko.

Beatrice whom the vein within four years in New York, was engaged in working out of new style of house Trussardi and supervised Fund Nikoly Trussardi activity.

By Beatrice and Franchesko with a head have been shipped in job over a winter collection of a season 2003-2004. And here there was something improbable. New blow. Sunday January evening 2003 Franchesko came back home. But to reach to it it was not fated. Absolutely near to the house its car on the big speed has descended from road and ran into an electric column. Passing motorists have called first aid, but was already late.

Beatrice remained one: crushed, but not broken. It with shine has spent defile - last joint job with the brother. But, having broken the accepted traditions, Beatrice did not leave to spectators after display. Only has looked out because of a curtain and has disappeared. From curious eyes, pity and conversations on a damnation.

On April, 16th, 2004 in a boutique on Tver 20 display spring - a summer collection 2004 «T-Store» has taken place. Collections «Trussardi Dzhins» and «Trussardi Sports» have been presented. In a new collection all is reflected: and fresh breath air white, and luxury of softness pink, and strejch-effect is bluish-jeans and Ill fate which pursues House Trussardi throughout a century. Today trading network Trussardi in Italy and behind its limits totals 183 shops. Five belong to House Trussardi, the others 178 are to branches.