Valentino Garavani / "Valentino"

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There are time and weight standards, for a role of the standard of beauty in fashion-design collections Valentino will approach as anything else. Illusive romanticism, elegance and faultless feminity are embodied in expensive fabrics and absolutely carnal design. Valentino likes black-and-white contrasts, but its collections - a palette of the optimist. And things with a classical logo «V» - a subject of desire of women of fashion of all world.

Valentino Garavani was born in Italy in 1932. Since the childhood the favourite of all family blue-eyed kid Valentino refused flatly to carry purchased footwear. All clothes and footwear for the whimsical child should be sewed to order. And it considered hours fashion magazines or with pleasure was engaged in drawing.

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Soon the art academy in Milan has found one of the most devoted pupils. The young man with enthusiasm studied design and diligently was engaged in the French language in hope to subdue a city which under the art remark of one of kings of France «costs masses». In 17 years the beginning fashion designer has gone on a gain of Paris. It is curious, that in parallel with employment at fashion school, the young man with pleasure mastered difficult art of dance, and in the evenings vanished at theatrical performances. However, eventually, its imagination was completely grasped by the revolution occurring in the world of a fashion.

And here the first victory - a debut in competition International Wool Secretariat arranged for young designers. And after competition - the offer to work in well-known House Jean Desses. Soon main illustrator Jean Desses Gi Larosh (Guy Laroche) has decided to open own salon, and has suggested Valentino to work together with it. Two years of job with Gi became excellent school for Garavani. It improved art of drawing, a cut and modelling, comprehended bases of fashionable business.

It has presented the first collection in 1959 in Rome. As the original sponsor of this action the father of the designer has acted. The first collection totaled 120 jobs talented, but still to very few people the known master. And here after display salon Valentino has started to use huge popularity at the Roman women of fashion. Already in these models all features of a sight of the master - a fitting silhouette, the most thin fabrics, an intricate embroidery, refined fur details, everything were showed, that does the woman by the woman. Even during an epoch of minimalism of Kalvina Klein and dekonstruktivizma Xåëüìóòà Lang, the Italian who has received a nickname the mister «Le Chic», remained the admirer of luxury which glossy magazines call a word «glamour».

On an epoch decline hot Couture it managed to find room for magnificent beauty of the dresses in frameworks Pret-a-porte. Its self-expression was never reduced to shocking, but he sneered often, representing, a white collection among world bespredela bright colours, especially womanly things - at the height of a unisex-fever. Its force is especially creative, things - works of art. Visit to Elizabeth Taylor's its salon (Elizabeth Taylor) became a turning-point. It has got at Valentino a dress for a premiere of the new film, but also, 7 more other dresses. They became friends for many years. Taylor became "godmother" grandiose and very important for Garavani the project - associations L.I.F.E., created in 1990 for rendering assistance to children, sick AIDS. During the same period in Rome Garavani has got one more friend and the partner in business. It was Dzhankarlo Dzhiammetti (Geancarlo Giammetti). The young designer and students-architecture have met in 1960, for the sake of the joint project in fashion Dzhammetti has thrown institute and began to be engaged in the commercial party of business. To its talent of the businessman attribute unknown success of House Valentino. Dzhankarlo Dzhiammetti has played very big role both lives and in business of the designer.

In the beginning of new century Valentino Garavani will openly tell on pages Vanity Fair, that its relations with business partner Dzhankarlo Dzhammetti (Giancarlo Giammetti) within 12 years left far beyond business. «It not history of money or a fashion, and a love story. On our joint life never informed in a press. However I consider, that it is not necessary to do a secret from this, that in fashionable party well-known. The world round us has changed. That it would be unpleasant to read about itself in the newspaper earlier, cannot touch today», - the designer … speaks

Lover Valentino in first half 1980 Bruce Hoksima (Bruce Hocksema) says, that that always tried to hide the homosexuality. Even on parties they had to come by different cars and to do on public a kind, that they are only hardly familiar with each other.

And still Garavani and Dzhammetti it was necessary to leave. «We perfectly understand each other, but we too different. I constantly become isolated in studio of the designer. There are only three things with which I like to be engaged: to create models. To decorate the house and to entertain people», - adds Valentino.

For the first time all world clapped Garavani on Florentine Palazzo Pitti. Then the press has announced a birth of a new star in a world fashion.

In 1960 Valentino's passionate novel with red colour has begun. «Red - the best colour. It approaches any woman, it is just necessary to remember, that exists more than 30 different shades red», - assures Valentino. The same scale surrounds the couturier in a life. Further the red dress becomes a symbol of House Valentinî.

And in 1968, after triumph of the collection devoted by Jacqueline Kennedy (Jackline Kennedy), journalists of all world have named as Valentino «the poet of white colour». But the small lacy dress sewed for a Jackie to wedding with powerful Aristotle Onassisom (Aristotel Onassis) became its main white creation.

Throughout many years of a collection of house Valentino use tremendous success. Garavani the most refined, perfect and well-known women of the world adore. Steels much of them not only clients, but also loyal friends Valentino. Actress Odri Hepbern and Grejs Kell, Jordanian princess Firjal and British - Margaret - its constant clients. Within 40 years of the couturier surrounded and the present beauties inspired. In 70 its muse there was Italian countess Pilar Krespi. In 80 - countess Dzhordzhina Brandolini. Today - Bulgarian princess Rozario. This tiny brunette develops youth line Valentine - «V-Zone».

It communicates on equal with queens, politicians and with art stars. Not once the world applauded it standing. Its dresses not only decorate women, its many creations already became exhibits of museums.

Line Valentino Couture is accessible to the little and even pret-a-porte concerns a category "very expensively". Valentino R. E. D., appeared in 2003, more cheaply, it is focused on youth, but it is not similar to the others - in Valentino's its creation accepts the minimum participation. After R. E. D. There was a sports direction. Accessories with the letter «V» have won for a long time the place in clothes of secular persons, as well as a perfumery line of the House - in boudoirs.

In May, 2005 to great couturier Valentino Garavani 73 years were executed. And it is going to to finish the career. Garavani plans to show in a following season last collection haute couture and to leave on rest. Now the designer is excited most of all with a question on the one who will take its place: while worthy applicants he does not see. «We cannot continue as early as 10 years in the same spirit», - speaks Dzhankardlo Dzhammetti.

«Now we are very proud of that we do. And we simply cannot neglect all after 45 years of persistent job!». However, both partners realise that successor search will be the extremely difficult. After all now 10 more Houses of a fashion of similar level also search for art directors, and their searches have not crowned yet success. Valentino's talent is so bright, that the future «Valentino» without it looks foggy. However Marzotto Group, enclosed in prospects of the fashionable House about 300 million dollars, probably, in it believes.