Giorgio Armani / "Armani"

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If somebody could deduce the formula on which the finished losers suddenly turn to succeeding people, mankind to it would be very grateful. To take the same Armani - well anything outstanding this young man, apparently, itself did not represent. But for numerous admirers a name Dzhordzhio Armani and today - success, reliability, stability and … constant sensation of a holiday.

If somebody could deduce the formula on which the finished losers suddenly turn to succeeding people, mankind to it would be very grateful. To take the same Armani - well anything outstanding this young man, apparently, itself did not represent. But for numerous admirers a name Dzhordzhio Armani and today - success, reliability, stability and … constant sensation of a holiday.

It was one of three children in the usual Italian family living in small town nearby to Milan. To today's measures, a hole a hole. And then, in 30th years of the XX-th century, it and at all was a remote place. In those days was considered as a good form to attach sons in medicine or jurisprudence. If one of brothers went in lawyers, to another of a star by all means career of the doctor. Dzhordzhio has decided to become the doctor. And that! Very honourable trade - to relieve people of sufferings. And monetary - without clientele even in such small town as its native Piacenza, you will not remain. But after two years of study at medical faculty of prestigious university in Bologna Armani has understood, that career of the doctor is not for it. At the sight of blood to it each time became badly, and after Armani has refused to go on planned opening of a corpse (to plunge as they were assured by the professor, «in the magic world of adrenal glands, alveoluses and glands»), documents should be taken away.

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To deliberate the future to the young Italian it was necessary already in army but also then he did not assume that becomes the designer. Parents hoped, that severe army everyday life will temper their child and it will return again to university douchivatsja on the doctor, but Armani has solved in another way. Having returned from military service, the young Italian assists photographers. Soon Dzhordzhio it is arranged with the ancillary worker in the largest department store of Milan - "Rinastsente". And here here he felt absolutely in the plate. Armani has started to move ahead quickly on a career ladder - at first it raise to the designer of show-windows (the post very responsible - after all "Rinastsente" settles down in the heart of a city, opposite to a delightful cathedral where hundreds tourists are always pounded), and then translate in staff of purchasers of clothes. This experience Armani will help to keep in hands the corporation which annual turn only in America comes nearer to billion dollars. But it will be later … Reconsidering hundreds suits, jackets, skirts, Armani studied to distinguish rather elegant things from cheap consumer goods, he as a sponge, absorbed elements of tailor's art, tried to understand under what laws those or other things become fashionable or appear become outdated.

In seven years Armani at last has understood, that is ready to creative job. And here the good luck which put an end, at last, in infinite fluctuations and has predetermined its further destiny has smiled to it. During the next purchases Armani has met with Nino CHerruti which has already won, by then, strong positions in the fashion world. CHerruti Armani has believed in forces and has invited him to develop model for stamp Hitman.

Within six years Armani sews, cuts and draws curves in belonging CHerutti company "Õ¿Ô¼á¡" which are letting out men's wear. Then, Having left with CHerutti in 1970, it becomes «the free artist» and works as the stylist for coryphaeuses of a fashion - Emmanuelja Ungaro and Ermenedzhilo Zenja. Similar "training" has occupied 10 years, but now Armani has been assured - he knows everything, that it is necessary to know to the designer about art of creation of clothes. The talented Italian has decided to risk and be started up, at last, in single swimming. Dzhordzhio 40 years when he stakes all - sell not so new "folksvagen" and opens own business.

In 1974 it deduces the first man's collection on a podium. Thanks to it Armani has got on magazine "Time" cover, becoming the second designer after Christian Diora. "Card" Armani became a classical suit, which with identical success can carry (and carry) both men, and women. Style which was selected for itself by Armani, name timeless, but thus each time of its collection appear on a podium as it is impossible in time. The end 70 - the beginning 80 - an epoch when on change to "children of colours» hippies have come jappi - «children of the big cities», young men with the big inquiries and the big ambitions. JAppi preferred to live alone, not to have families and children as the life stirred to the main thing - to advancement on a career ladder. «Young city professionals» (so this is translated become fashionable a word "jappi") were involved with three spheres - jurisprudence, mass-media and stock exchange.

In a year after an exit of the first kllektsii, in the co-authorship with friend Serdzho Galeotti, Armani starts to work over models for the weaker sex. During an emancipation epoch any lady respecting did not think of a life without a business suit. But thus it would be desirable to look in this suit not as «a dark blue stocking», and very much even the attractive person. Armani with delicacy inherent in it perekroil a man's jacket in female, hardly has more underlined a waistline, hardly has more low planted a button, having opened a breast, has suggested to put on a jacket with a translucent blouse or the bra decorated by laces. Women «have voted a purse» - its collections began to disperse with record speed. In 1990th years in a uniform from Armani the largest airline of Italy - "Alitalija" has put on even. And nevertheless what she, the woman in style Armani?

According to the fashion designer, to it once strongly did not carry in a life, but it has not surrendered, has promoted moreover and personal happiness has found. We will afford small specification of an image and we will quote David Kramberga, the manager of boutique Armani in Moscow: «Women come to boutique Armani when cease to be girl-friends and become wives». It is characteristic, that for tailoring of female jackets and suits in its collections, and to this day, so-called man's fabrics are used.

By the way, Armani Group does not make own fabrics, however buys them from the limited number of the high quality enterprises delivering production exclusively Armani. Impeccability of a cut and the highest quality of tailoring inevitably lead to that practically all from Armani sits on you ideally. You will necessarily want to start to carry these clothes as soon as possible. And here the holiday, and in usual week-day when you, having realised own elegance and consequently having felt certain pripodnjatost spirit, leave the house in a suit from Giorgio Armani comes. Leave, instead of run out, maybe, not noticing that your movements have got smoothness and confidence.

At you look back, and it besides, that in your clothes there is either no shouting colours, or a pretentiousness of lines. Simply you already live in style Armani. This style remains with you and during week-end when you, having replaced the suit on something less formal of line Armani Jeans, have a rest in house conditions Armani Casa.

Long time one top - Hollywood did not obey the talented designer only. The American stars did not wish to risk, trusting the image «to the hot Italian guy. But after Michel Pfajffer has appeared on a cover of popular American glossy magazine in a suit from Armani, star clients have filled up the designer with requests to dress them on"Oscar's"ceremony.

Now on a red Hollywood path show evening dresses from Armani Robert De Niro, Dzhodi Foster, Russell Crowe, Benissio Del Toro and many, many other things. Even Sofi Loren has changed Valentino at whom put on 20 years, having preferred to it Dzhordzhio Armani. Ornella Dregs so values friendship with it that is afraid even to look in boutiques of other fashion designers. Boris Bekker has led to it all family, and the princess monakskaja Carolina - the … But the broad gesture in relation to the artist has made New York museum Guggenhajma - Armani museum Guggenhajma has prepared an exposition of its models for the 25 anniversary of creative activity. Armani became the unique fashion designer, whose jobs were shown by this most prestigious centre of the modern art.

To 25 letiju the Fashionable House Armani has presented itself a "modest" gift - new shop in the centre of Milan: 2000 square metres where three boutiques have taken places, cafe, a land-restaurant, flower and book shops. The birthday man has spent for it an utter nonsense - 62 and a half one million dollars. And why and not to afford such expenditure? After all today Dzhordzhio Armani, the most well-known fashion designer of Italy, costs much more - authoritative magazine "Ôîðáñ" has estimated its personal income in 35 million dollars annually!

His career name the phenomenal. Having declared itself late enough, in forty years, Armani has simply flied up on a fashionable Olympus. Today the USA - the largest market of export for Armani Group. Probably, huge popularity of a brand among the population of this country which are traditionally guided on the Hollywood stars as on legislators in the world of a fashion, also became the main reason of creation of such lines specially developed for the USA, as A/H Armani Exchange and Giorgio Armani U. S.A. Even management of group activity in the American market is carried out by the separate company, however, completely supervised by the fashion designer.

Today holding Armani Group is about one and a half ten the companies which are engaged in working out of design, manufacture and realisation of clothes, accessories, hours, points, perfumery and subjects of a house interior. Each of these companies is or the full property Armani, or is under control to it. Not so long ago he has resolutely refused the idea which have arisen among its financial advisers, about a possible share issue of holding in the free reference. At the same time, unlike some Houses of haute couture, he does not hurry up to buy up the ruined brands with loud names. Its purpose - expansion of number of the making companies, "unloading" of two enterprises: Simint and Antinea. Thus also possibility of the repayment of controlling interest Gruppo GFT, the largest Italian manufacturer of clothes Armani is not excluded. Existence of twelve (!) style directions, or as them name, lines, under a name Armani does these projects rather actual.

Among this variety we will note the most known lines: Giorgio Armani, Le Collezioni, Emporio Armani, Armani Jeans, Armani Junior and Armani Casa. The fashion designer considers especially successful Giorgio Armani (expensive clothes of classical style) and Emporio Armani (clothes for youth). A separate mention, in our opinion, deserve also Armani Neve (winter sportswear), Armani Golf and line Classico in which frameworks of the couturier since 1996 adapts for the present the models which for a long time have already become by the classical.

Recently Armani pays the increasing attention to the accessories which are let out under his name among which collections of glasses use traditional popularity. If you are attached to this style, to you not to manage and without a house interior from Armani Casa. It too a handwork of the master - the idea of creation of this line was born at it in the course of interior change in its main boutique, in Milan, after changes in conditions of own house. By the way, there was this change already (and can be, only) three times. The Russian capital, by the way, one of schitannyh cities where there is a happy possibility to feel the at home at the great fashion designer, simply having visited boutique Armani Casa.

Laborious job Armani over twelve lines - a graphic evidence of persistent aspiration of the master to become relatives to everyone, to share the understanding of style of a life with all. Its models are calculated not only on various age categories and social groups, but also on different financial possibilities of the buyers. It does not put before them rigid frameworks, the spectrum is wide enough: from democratic character Armani Jeans to refinement Giorgio Armani or Borgonuovo 21.

To watch development of style Armani both to its admirers with the experience, and to neophytes it became much easier - official site Armani Group (www.giorgioarmani.com) is started. Under specially created music underneath visitors of this Internet site have today possibility not only to see new collections and to receive the full list of boutiques Armani, but also to meet a cultural life of some large cities of the world - in a word, to try, let even is virtual, to feel "breath" of style Armani.

It is possible to it almost in all rather important to be on a step ahead of other couturiers. A secret Armani in its present and timeliness. Whatever new tendencies arose in a fashion, always it appears so, that its collections do not run counter to them though do not follow them. Frequently the classics from Armani itself sets the fashion to something new in the fashion world, avoiding, however, persuasive instructiveness and dictatorship. Has put still that, unlike many couturiers, it does not change the representations about a fashion to please to the market, remaining correct such criteria, as elegance and a practicality.

And still Armani is not ashamed to admit, that at times peeps ideas for the new collections in the street: «If I notice man or the woman who are dressed not how grey crowd which are not afraid to look elegant in the present fussing world, I there and then interpret the peeped ideas in the collections. In general my dream - to create something of type of a secret society where people who are able to combine own style with my clothes would enter. Those who has taste to fashionable things, but whom the feeling of a measure suffices not to turn thus in victims of a fashion».