Walter Chrysler / "Chrysler"

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When Crysler have asked about a secret of its success, he has listed some habitual qualities (diligence, vigour), but in the end has added, that the present success consists in enthusiasm.

When Crysler have asked about a secret of its success, he has listed some habitual qualities (diligence, vigour), but in the end has added, that the present success consists in enthusiasm.

Uolter Persi the Crysler was born on April, 20th, 1875 in small town Vomego, in the centre of agrarian Kansas. As well as to the majority of boys of rather poor families, it it was necessary to work since the early childhood. However, the first salary of the young inspector of the railway (11 dollars for 60 business hours in a week) has gone on the indemnification - Uolter has managed to steal a motor-section car and on moving ran on it in a supply of the grocer. After that it changes trades: in 17 years - the assistant to the machinist, in 24 - the master mechanic, in 33 - the superquartermaster on the Western railway in Chicago, and in 35 - the manager of "the American company of locomotives». Here in a chain of trades Uoltera of a Crysler sharp turn is planned: in 1910 it has got to itself the car. Speak, the Crysler has been so intrigued by the machine design that has had time to disassemble and collect it before has learnt to drive. Apparently, the first avto has made upon it the big impression because in two years the Crysler was arranged in «Buick», and in 1917 already was the president and the general director of this branch «General Motors».

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As early as two years after a Crysler became the vice-president on manufacture in General Motors, however remained on this post not for long. It is known, that two persons seldom can get on with powerful administrative abilities together. Soon between William Djurantom (president GM) and Uolterom serious disagreements have arisen a Crysler. The conflict has reached that the Crysler, having counted itself provided enough, has left in 1920.

In the same 1920, having accepted company Willys-Overland invitation, Uolter became its vice-president. At him the near death firm was not simply kept afloat, and for three years has firmly risen on feet. The invitation from «Maxwell Motor Car» has then come. This company has been reanimated by means of unique and very effective means - car Chrysler Six which Uolter has developed itself by means of three engineers. This car was offered under the low price, but differed comfort and remembered style. For a year it has been sold 32 thousand cars. At that time many broke heads over secret of success of a Crysler. And secret any was not. Simply it has a little bit overtaken time and has offered that competitors offered as an exclusive variant in serial execution and is not cheaper, than for 5 thousand dollars. And the Crysler asked less one and a half thousand.

At last, in 1925 corporation "Crysler" which was successor Maxwell Motor was born. The Crysler which has become by the president of the new company, did not linger. The same year on the market the Crysler 4 Series 58 »has been exposed«. In full conformity with the name the car accelerated momentum 58 miles at an o'clock (93 km/h). Speed, certainly, was mad the then, and soon about 4 000 dealers sold these cars.

Further «Chrysler» does powerful jerk, for a year having risen with 57th on 5 place among the American manufacturers of cars. The firm continued to build high-speed models. The following series accelerated momentum in 130 km/h, that almost twice exceeded speed of well-known model T of company "Ford".

«Having risen on feet», the Crysler by example GM and Ford was engaged in creation of own automobile empire. But it not simply bought up smaller firms, and placed them strictly on market niches and as much as possible standardised models let out by them. In 1928 it rescues from bankruptcy (more precisely, from inept management) letting out legkovushki and lorries Dodge. The same year for a competition with mass Ford and Chevrolet branches Plimouth and De Soto are created. Hardly the Crysler suspected, this step was how much far-sighted - in many respects thanking these stamps the young company has survived during Great depression. Later for rivalry with lux-stamps Lincoln and Cadillac is based Imperial.

Experts «Chrysler», not ceasing, introduce technical novelties: a motor suspension bracket on sajlent-blocks, automatic switched on coupling and additional transfer overdrive, the synchronised and semi-automatic check point. Simultaneously the concern prepared break - revolutionary model Airflow with the bearing body for the first time developed duly of aerodynamics. Thanks to the streamline form received after purges in a wind tunnel, not the most powerful sedan was dispersed to 145 km/h. Because of the motor displaced to a forward axis and lowered kardannogo a shaft, the salon has turned out very spacious, with a low equal floor. Together with an independent forward suspension bracket it did Airflow by one of the most comfortable avto in the market of the USA. And again very accessible - the price in 1345 dollars has appeared one of the lowest in a class.

Alas, specific, subordinated to laws of aerodynamics appearance has obviously outstripped time and has been recognised by buyers by ugly. Small sale Airflow (30673 pieces for 4 years) has seriously undermined a financial position of concern which for long time was engaged in release of cars with more traditional appearance and the checked up design. In what has succeeded - by 1936 when the industrial ruler totaled five base types legkovushek and three - lorries, the concern share in home market has grown to 25 %.

In total in 12 years after the basis, Chrysler became second-large in the world, having pressed Ford Motor With! Ahead remained only GM with which at Uoltera was an old abacus. Alas, business is not has reached opposition of two largest autoconcerns of a planet - in 1940 of a Crysler did not become.

During the Second World War the company has not bad earned. Among the popular production which is let out «Chrysler», there were tanks (18 000 pieces), military lorries (500 000 pieces), motors for planes V-29, guns for planes, etc. All by 1945 «Chrysler» has put the military man of the equipment on 3,4 billion dollars.

After war on the obtained means 11 new factories have been bought. At the same time qualitative transformations were not in time behind the quantitative. If all manufacturers have presented set of new models «Chrysler Corporation» it was limited only to several. As a result in the beginning 50 corporation has fallen on the third place among the American automobile companies.

But the set of innovations in the technician has been entered. First, the first car has been presented to 1951 with the wheel amplifier. Then all cars have been equipped by the ignition key. The suspension bracket system has been soon advanced. At last, in 1952 "Crysler" has broken in space. Having won competition NASA, rockets Jupiter have won the honourable right to lift two experimental obezjanok on height of 350 miles.

In 1957 on bodies "krajslerov" there were well-known back "fins". Same year there were serial automatic hydromechanical transmissions «Tork the Flight» (Torque Flite), coping pressing of buttons panels of devices. In 1959 manufacture of new engines V8 in 6,3 and 6,8 l has been mastered. The next year the first cars with bearing bodies were born, and "Crysler-ZOOS" has established the next record of speed in 283,4 km/h. 60th years became struggle time for reduction of the sizes of the American cars. Elaborate forms have replaced more modest and smooth outlines of bodies of the European style.

With arrival of 70th years the fuel problems have become aggravated, sharply decreased demand for the big and uneconomical cars has led to abolition in 1971 of the most prestigious series "Imperial". In 1975 economic "Cordoba" (Cordoba), equipped with engines with the low maintenance of harmful substances in the fulfilled gases has been let out, than and their low capacity in 90 and 120 h.p. has been called, at working volumes in 3,7 and 5,2 l. On "Cordoba" for the first time have established the hatch in a roof with the electric drive. Huge efforts to come nearer to competitors and to satisfy new requirements of the market have led to that losses "Crysler" have reached billion dollars and have put it on a crash side. Huge state grants and sale practically all foreign branches have rescued the third on size the American automobile concern.

Leaving crisis, "Crysler" has started release of a new series "To" - families of compact front-wheel drive vehicles. For the first time they have appeared in 1981 under stamps "Dodge" and "Plymouth". They have helped to find a way out of financial deadlock. Dodge Aries, Plymouth Reliant have won the market, have provided company profit that has allowed "Crysler" already in 1983 to pay a debt to the government. In the same 1983 "Crysler" has opened new sector of the market, having begun manufacture of minibuses. It has made revolution, having changed a life of many American families.

Profit growth, as always, has called expansion. «Chrysler» has created set of the joint companies (including «Diamond-Star» together with «Mitsubishi»). In 1987 well-known Italian firm "Lamborghini" has been got. But, perhaps, purchase «American Motors» became the greatest and most favourable capital investment. Together with it to «Chrysler» have passed the rights to such cars, as Eagle and Jeep. And these stamps separately to represent it is not necessary.

By the end 80 «Chrysler» has improved quality of let out cars. The corporation gave a 7-year-old guarantee both on units and sites, and on a car body. Experts «Chrysler» asserted, that through 100 000 miles on a body there should not be a rust. Safeguarding, in 1988 «Chrysler» to the first has put safety pillows in all cars, having made their standard equipment.

Though in 1991 the company has lost about 800 million dollars because of recession in economy, Big technological centre "Chrysler", and in 1992, after investments into 1,6 billion dollars has been the same year put in pawn «, the new factory in Detroit is constructed. Financial prosperity has begun since 1994 - the company has set up again a record, having earned 3,7 billion dollars. The same year to public have presented new sedans Chrysler Cirrus, Dodge Stratus. By the way, Cirrus has won honourable competition« Motor Trend »and has been named by" Car of year ».

1995 in the same competition for the first time has won minibus Dodge Caravan and became the most sold car. Improbable demand for production «Chrysler Corporation» has led to that the company has received 19 more awards for sales the same year. It is not necessary to forget, that in the mid-nineties many predicted death to cabriolets. In corporation Chrysler held other opinion and in 1996 have presented to public the new cabriolet Sebring which became at once the most liked cabriolet of America.

In 1998 there was one more important event. On roads there was a successor of 300th model popular in the fiftieth and sixtieth years, - Chrysler 300M. This car well is on sale both in the USA, and on others key for Chrysler the markets.

In May, 1998 heads of two famous corporations-manufacturers of cars Daimler-Benz AG and Chrysler Corporation have made the decision on association.

This transaction has led to creation of corporation which on indicators of profitableness, market capitalisation and profitableness has taken a worthy place in a three of leaders of world motor industry.

New company DaimlerChrysler shows growing possibilities of the world automobile market. In 1999 magazine Motor Trend has named Chrysler 300M «the Car of year». In January of 2001 on the North American international motor show with the big success has been presented Chrysler PT Cruiser. Design of this car - «the modern classics» - unites the most advanced technical decisions with remarkable traditions Chrysler.