Ferrucio Lamborghini / "Lamborghini"

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To create the new enterprise, quickly to transform it into the prospering company of national scale, then to sell and create one more firm, already in other branch, - on it the special talent is necessary. Ferruchio Lamborgini originally let out tractors, then they were replaced by the heating equipment. And then there were prestigious cars, scooters and wine. Lamborgini left the companies created by it without a special regret. The main thing for it was to be engaged in that business as which he considered as the most interesting to itself(himself) during that moment.

Ferruchio Lamborgini was born in April, 1916 in small small village Renatstso di CHento in the field of Emilija-Romanija. It is curious, that nearby the person to whom our hero competed in business in 60-80th years has appeared thirteen years earlier on light Entso a Ferrari. Lamborgini the destiny, apparently, promised a serene rural life. His parents were quite succeeding farmers, collected rich crops of grapes, made wine and saw the son the continuer of the business. But young Ferruchio most of all was interested in technics. In the mid-thirties it has arrived on faculty of industrial design of Bolonsky university where studied the device of tractors and other agricultural cars.

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Hardly Ferruchio has had time to end it as the Second World War has burst and young Lamborgini have called up for military service. Ferruchio have sent to serve as the mechanic on island Rhodes where the Central transport battalion of the Italian Air Forces took places. The military service, in bolshej degrees, than study at university, has helped to develop to the technical genius of the future founder superkarov. At a minimum of spare parts and sharp shortage of time he managed to repair, apparently, the most hopeless motors.

After war, having returned in native Renatstso in 1946, Ferruchio did not burn special desire to be engaged in family business - to cultivate wheat and to collect grapes. Instead, having seen a distress of farmers for processing of fields it were required which a tractor, he has decided to help fellow countrymen, well and at the same time to earn additionally money. Ferruchio it is possible to collect the first tractor from a breakage. Then, having seen, that a design successful enough, and the commodity market is huge, enterprising Lamborgini has started to buy up in excess supply much military technics, cars and mechanisms and to convert them in agricultural cars - carioch (small a tractor). In 1949 in CHento it has opened the first factory on manufacture of tractors and has based company Lamborghini Trattori. So signal to start has been given to the first successful project. The company has let out the tractor of own design decorated with the logo of a bull.

If in 1949 from conveyors Lamborghini Trattori one car in day, in the mid-fifties - already more than 400 descended! The success of the company has been caused by exclusive technical characteristics and reliability of the goods. Lamborgini personally took part in designing and tests of new technics. Technical knowledge and intuition allowed it to advance competitors. In 1952 to scale of easy tractors average were added and heavy. The head of the company has considered what to equip cars with diesel engines of own design it is more favourable, than to buy motors abroad. At the expense of it it managed to reduce the price even more of production. In the late fifties Lamborghini Trattori actually became the exclusive manufacturer of tractor technics in Italy and one of the leading companies of this profile in Europe.

However, having devoted to tractors approximately 15 years, owner Lamborghini Trattori has felt a certain psychological discomfort. Business developed steadily and did not demand constant attention from its founder. Having behind shoulders wide experience and owning solid financial help, in 1960 Lamborgini has based the second manufacture - firm Lamborghini Bruciatori. Were in enough backward, in the economic plan, country Peve area di CHento the factory was engaged in manufacture of the heating and cooling equipment.

The reasons of such demarche was two. The first: similar production in Italy was not issued, and Lamborgini wished to reduce export dependence of the country. The second: having placed manufacture in economically backward area, he created new workplaces, strengthened the local budget - in a word, tightened Peve di CHento to level of the developed regions. The decision of problems of so solid, national scale, by a recognition of the businessman, was very important for it. Soon new manufacture with perfectly adjusted network of service became profitable enough.

Successes and achievements Lamborgini which has brought the invaluable contribution to lifting by destroyed war of economy of Italy, have not passed not noticed. The Italian government to the vigorous businessman had been appropriated title Commendatore and rank Cavaliere del Lavoro (the Gentleman of the Laurel wreath) by the President of republic.

The feeling similar to volume that has been gone through in the late fifties, Lamborgini has felt in 1963. Its both companies worked like clock-work, and it became boring. Plus to everything, Lamborgini has started to envy glory Entso a Ferrari, whose star was brightly lighted in an economic sky in 1950th years.

There is a legend according to which two great businessmen argued on quality of cars Ferrari. Lamborgini considered their reliability low, and a Ferrari has advised to it to watch reliability of its tractors and heaters. In the answer the enraged founder Lamborghini Trattori has sworn to create the car surpassing products well-known "skuderii". Actually, as biographers Lamborgini specify, the decision on the beginning of manufacture of cars was accepted it in connection with not satisfied bent for to these cars. In 1948 it has taken part in well-known autorace Millio Miglia («One thousand miles») on slightly altered midget car Fiat-Toppolino. That experience has appeared unsuccessful: young Ferruchio has broken the car at the very beginning of competitions. In daily practice Lamborgini used powerful sports avto. And, by its own recognition, felt lacks of such stamps, as Ferrari, Lotus, Mazeratti, Matra, etc.

1963 in Santa-agate small town near Bologna the third company - Automobili Ferruccio Lamborghini has been based. Lamborgini has gone on serious risk. First, he has sold the big share of actions of the old enterprises. And secondly, it got into new business where the competition was very strong. Italy traditionally was considered as the leader in manufacture of sports cars, in this country with success such grandees, as Entso a Ferrari and Dzhanni Anelli managed the business. And nevertheless, already in the mid-sixties cars Lamborghini with a bull on a cowl were recognised in Europe. In the late sixties they have begun victorious shestvovanie worldwide.

What has predetermined success Lamborgini in a new field? It has very accurately designated frameworks in which new business should develop, has defined especial lines of the cars. In the conditions of a saturated market they should bear certain family lines.

The second component of success of production Lamborgini - ekskljuzivnost. This quality was inherent both to its tractors, and heaters, and cars. Against expensive, but the past conveyor Ferrari of the car with a bull looked very attractively. And the third: in cooperation with company Lamborgini has involved young little-known engineers and designers, having given their a free hand. Now names Dzhampaolo Dallary, Paolo Stantsani, Dzhotto Bizarini are world renowned. They perfected the skill on the first cars of stamp Lamborghini. Car Lamborghini-Countach published in 1971 and at once recognised best in the class became top of teamwork of our hero with group of experts-innovators. It yet had no those difficult details which so improve appearance of the car: aerodynamic tubular obtekatelej sideways, additional air inlets from above, the expanded wheel arches which have appeared on LP400S in 1978.

It was simply a work of art, in the primordial form, unvarnished. Side views and in front were magnificent also, but the rear view simply amazed imagination, especially vpechatljajushch there was a periscope established on a roof (in later models it has been cleaned). Doors rising upwards were though and not new, but enough an interesting detail of the car. Since then they became firm line of cars Lamborghini. The salon interior switched on an upholstery from a soft skin, anatomic, planimetric armchairs and the high central console hiding under self transmission. Countach was on the conveyor of 19 years - unknown term for such class avto.

In 1974 the premiere next izyska from Lamborghini - Studio114 - Bravo has taken place. The new prototype has been created on chassis Urraco P400 and equipped by 300-strong engine V8 dispersing it till speed over 256 km/h. Full absence of space between windows and a body was one of the most remarkable details of this car; the impression was made, that the car is moulded from one piece of a material. Some workings out and finds of this prototype have been used subsequently in late versions Countach.

In the early seventies Lamborgini also has started to make superfast boats, scooters, motors. In this direction it was accompanied too by success.

In 1972 the world energy crisis has burst. It has strongly struck on motor industry, but the sector of expensive sports cars has most strongly suffered. Ferruchio Lamborgini, feeling by then feeling of satiation familiar to it, deliberated not for long. He has sold 51 % of actions of the automobile company to the Swiss billionaire Rossetti and has taken a great interest in winemaking. Later other actions have been sold by two years to other industrialist - Ren Limeru. And the well-known businessman has definitively departed from affairs, having left in the manor bought by him in the field of Umbrija. To the death in 1993 he was engaged in cultivation of grapes and manufacture of elite wines. It was faster than a hobby, rather than serious business though wine «from Lamborgini» was perfectly bought up.

The reason, induced there is no time to leave the ambitious industrialist such ease with the liked child, there was a weariness. Lamborgini time and again underlined, that the superrigid rhythm in which he lived almost 30 years, eventually has tired him. Returning «on the earth» (namely so it positioned the stay in Umbrii) has appeared the blessing for the organizer of several supersuccessful biznesov.

And the automobile company based by it continued to develop, though and is rough. In 1978 it hardly has not gone bankrupt: unsuccessful there was an attempt to enter into a new segment of the market and to make off-road cars. Lamborghini have rescued anti-recessionary operating Alessandro the Art EC and Dzhulio Alfieri. In 1980 they have sold the company to brothers Mimran, owners of grocery "empire" largest in Italy.

In 1987 there was one more turn in history of an automobile brand. Brothers Mimran which has lifted failed was a bull, have sold the company to concern Chrysler. New president Lamborghini Emilio Novaro so has vigorously led business, that in 1990-1991 the break-even sales level has exceeded indicators of the beginning of 1970th years. On May, 7th, 1990, after 19 years of manufacture and release of 1997 cars, model Countach has descended from the conveyor, having given way to new model - Diablo. Manufacture and sale Diablo has reached the peak in 1991. This year the company has finished with profit.

Year after sales have again started to fall. And though Novaro has managed to restore former positions, in 1994 management Chrysler has decided to sell Lamborghini Indonesian company MegaTech. Affairs went so-so. To no small degree it has been connected by that among shareholders has appeared Huotomo Suharto, the son of the Indonesian dictator. Excitements in this country dared mode Suharto. However the brand with the well-known bull has escaped. On July, 24th, 1998 in London the agreement between shareholders Lamborghini and Audi about full transition of the company under a management of last has been signed. At last the company has received the strong owner widely respected in the automobile world. With technical competence and commercial success Audi for cars from Sant'Agaty the new prospect of success has opened. In September 1998 Rodolfo Rochchio, the Italian engineer with wide experience of job in Audi, has been appointed by director Automobili Lamborghini Conducting S.p.À.

In January 1999 company has been re-structured. Today Automobili Lamborghini Conducting S.p.À. Led by Frantsom-Dzhozefom Pejfgenom has the full control over three separate companies: Automobili Lamborghini S.p. A.; Automobili Motori Marini Lamborghini S.p. A.; Lamborghini Artimarca S.p. A. (Licensing and trade in sea engines). Such strategy of division has been accepted to guarantee separate development of each company in corresponding areas. In July, 1999 director Automobili Lamborghini S.p.À. Juseppe Greko, the manager with wide experience of job in such automobile companies, as Fiat, Alfa Romeo and Ferrari have been appointed.