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When Crysler have asked about a secret of its success, he has listed some habitual qualities (diligence, vigour), but in the end has added, that the present success consists in enthusiasm.
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Igor Sikorsky / "Sikorsky Aeroingeneering Corporation"

Each time when US president George Bush should reach the ranch, it has a seat in the helicopter of the stamp "Sikorsky". The Same helicopter the queen of the Great Britain Elizabeth II names the most convenient means of transportation. Igor Sikorsky Americans consider as the national genius. And Russia and Ukraine needs to be proud of its origin silently only.
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Giovanni Batista Pirelli / "Pirelli"

Italian company Pirelli differs high quality of production and specialises on manufacture of automobile tyres, high-voltage and telecommunication cables. Many, however, judge about Pirelli exclusively on calendars with beautiful models - result of an ingenuity of experts of the company on marketing thanks to what the firm has received the wide popularity, new clients and success in the market.
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John Daniel Hertz / "Hertz Corporation"

Services of taxi services as are habitual for us, as well as service of the seller in shop. The idea of journey in avto under the established tariff not seems ingenious any more. But banal it became with a wide circulation taksomashin and taxi services, and standards of autorolling business have been established and developed by American John Hertsem. This person has become history as the founder of the most successful and known transport companies. And it the first has recoloured a taxi in known firm yellow colour.

Ferrucio Lamborghini / "Lamborghini"

To create the new enterprise, quickly to transform it into the prospering company of national scale, then to sell and create one more firm, already in other branch, - on it the special talent is necessary. Ferruchio Lamborgini originally let out tractors, then they were replaced by the heating equipment. And then there were prestigious cars, scooters and wine. Lamborgini left the companies created by it without a special regret. The main thing for it was to be engaged in that business as which he considered as the most interesting to itself(himself) during that moment.

Carlo Maserati / "Maserati"

Company Maserati history consists of a train of revolutions. Throughout 80 years the company "was noted" in a segment of sports and road cars, has visited one niche with Mercedes and BMW, has become related and "has divorced" with Citroen. As to technical innovations, them in history of the company not to consider.
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Enzo Ferrari / "Ferrari"

The history remembers one interesting episode from a life of two large Italian figures. Once on Ferrari factory Entso, there has arrived the then president of Italy Giovanni Gronki. He with curiosity has examined the enterprise and has asked to its owner a question: «you sit up here late. What for?» The legendary businessman has responded: «Working without rest, you have not time to think of death». A Ferrari then has not told words about an overall objective of the job but as if has predicted to itself destiny. He has lived 90 years and has had time to see, how his name brand became cult in the world of an auto racing.

«Many people dream of success. I consider, that the success can be reached only through repeating failures and introspection … Actually success is only one percent of your job, and the others of 99 percent are failures» Soichiro Honda, from speech during reception of honourable doctor's degree in Michigan in 1974.
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Kiishiro Toyoda / "Toyota Motor Corporation"

The foreigners visiting factory Toyota in Japan, almost always first of all ask the same question: «Why the name of the person who has created this enterprise, Kiishiro Tojoda, has lost the letter„ d “and has turned in Tojota?» The same name carry not only world famous stamps of cars which about each six seconds descend from the conveyor, but also the city where the factory (before it has settled down was called Koromo).

For any Englishman the history of the British motor industry has begun with Rolls-Royce. Attached to the traditions, inhabitants of foggy Albion very much make thrifty use of everything, that is connected with a birth and development of the legendary stamp.
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